PPC is an model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site.
Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored results when someone searches on a keyword that is related to their business offering. The advertisers only pay when the user clicks on their advertisement.
Generating more customers is important for any business to grow. Pay Per Click Advertising helps you to generate customers with cost effective methods. It is a great supplement to any SEO campaign.
American retailers now spend 76.4% of their search ad budgets on Google Shopping ads. They also generate 85.3% of their clicks there, according to a new report from Adthena that analyzed 40 million ads from 240,000 advertisers in the U.S. and UK.
Pay-Per-Click Advertising with Google Ads is a proven method for attracting more visitors to your site.
Google Ads can help you attract more clients to your Website by targeting Local Internet Users who are searching for your product or service.
Google Ads is a very effective advertising medium that is currently being used by millions of Local Businesses.
But it can be complex, and getting the best out of the platform requires skill, experience and a significant time commitment.
Following our proven PPC methodology, we professionally manage Pay-Per-Click Internet Advertising Campaigns with Google Ads, Yahoo! Search Marketing and Bing Ads.
Successful Campaign Creation
Anyone can create a PPC Campaign, but creating a campaign which delivers results requires a great deal of research and analysis. We ensure that our campaign structure will drive the right customers to you.
Effective keyword targeting : We find keywords that will rank your ads without Breaking the bank. By looking at the competition and other factors we’ll make sure that your ads get the most “bang for your buck”.
Landing page selection : While creating a PPC ad, it is important to create a landing page. We will make sure that the people who click on your ad are directed to a landing page with a great call to action that has the best opportunity to convert.
Writing engaging ads :The success of your campaign depends on how you write your ads. We write the ads that entice customers to click through and buy.
Our proven PPC methodology means that we do the following:
Conduct a thorough analysis of your business services.
Do In-depth keywords assessment.
Plan and develop proper advertising campaign structure.
Create proper ad group structures with relevant keywords.
Facilitate or conduct ad copy development.
Ensure proper keyword ad copy landing page relevancy.
Identify and implement appropriate bid strategy.
Optimize or design landing pages for ad destinations.
Implement funnel and conversion tracking mechanisms.
On Going PPC Campaign Optimization
We will continuously optimize the ads and campaigns so that we can help you reach your sales goals.
Solid testing ads : Our team continuously looks over the ads to ensure your ads are running at peak efficiency. We are always looking for different methods to raise the bar.
Reacting to user trends : User trends help us determine how the ads need to be be changed so that they can be more successful. We follow these ad trends to get you the best results.
Keyword performance monitoring : We want to make sure that your budget is being used wisely, so we create ROI goals and alter bids according to the keywords that drive the best customer conversion.
PPC Performance Reporting
Data at your fingertips
We will make sure that you don’t have to worry when it comes on your PPC campaigns. If there are campaign changes, user trends, etc, we keep you updated.
Search spend insight : Our team will give you detailed information about how your search budgets are being spent and the benefits you are receiving.
Conversion data : By knowing how the ads and keywords drive conversions for your business, you will be able to make more qualified decisions.
Once you have spoken with our team of professionals and have decided that we are the right fit for you, we will setup a time for you to be introduced to your new account manager.
Before the appointment, your account manager will study your website and research your industry, including general practices, your competition and your current Pay-Per-Click Strategy (if you have one) in order to get a sense of your goals and other factors that will contribute to moving your Pay-Per-Click approach forward.
During your appointment, we will discuss your current account, industry, your knowledge, and many other factors in detail. We specialize in our business and you specialize in yours.
By combining our knowledge, we can create an effective and profitable Pay-Per-Click Strategy.
Our Account Managers work diligently to make sure your company is getting the results you desire. If you are ready to take your business to the next level, contact us today at (470) 888-4083.
Elviker And Associates 4660 Sundridge trail, Fairburn, GA, 30213