'Ticking time bomb': Violence surges amid guard shortage, lockdown at Mississippi prison

'Ticking time bomb': Violence surges amid guard shortage, lockdown at Mississippi prisonAs a lockdown at this Mississippi prison enters its seventh month, violence is rampant. It's "not a sustainable situation," ACLU official says. Others agree.

ELviker and Associates Digital Marketing Services (470) 888-4083
https://elviker.com

We offer SEO, digital marketing, video marketing, web design, Google ads (Ad words) PPC, content marketing, and social media marketing and management and after 20 years of providing industry-leading SEO Services we know the business well.
We are a performance-based SEO firm. We don’t charge you for promises – only results. While no SEO firm can guarantee specific ranking, we guarantee our work. We are so confident in our service that if in any month a minimum of five new and relevant keywords rankings are not presented we wave our service fees; that’s right, you pay nothing!
Unlike other firms, we do not require a time-based commitment for any of our SEO campaigns. We offer 25 to 50% below Market rates and a best-in-class performance guarantee. we remove the risk for you.
Contact us today at ELviker.com 470-888-4083.

What is Dark Social and How Is It Affecting Your Brand?

What is Dark Social and How Is It Affecting Your Brand?

The term “dark social” is kicked around every so often by marketers. But what is dark social, how does it affect your brand, and how you can measure it?

Messaging apps continue to be on the rise with no end in sight, and they come with a bunch of new opportunities for marketers. The prize: billions of active monthly users, including coveted millennial and Generation Z consumers. The four most popular messaging apps already have more monthly active users than the four major social networks. According to a recent estimate, 12.1% mobile users in the U.S. use WhatsApp, and 56.8% use Facebook Messenger.

Monthly Average Messenger App Users in United States

 

The marketing potential is endless. AI-based technologies are bridging the gap between users and brands on a one-to-one basis, offering bots for ordering pizza and settling customer service questions in private. There are great examples on how brands are leveraging this, but the age of messenger communication also comes with a new set of challenges that already have an impact on your brand. The question is: how big is that impact, and how are brands supposed to measure it?

What Is Dark Social?

Dark social describes the “invisible” shares that happen through channels like messengers, but also email and text messages. If you go to The New York Times right now, pick any article, and send the URL via Facebook Messenger to one of your friends, you’ve shared it via dark social. For the NYT team, that share will come up as “direct,” even though you didn’t type the whole link into your browser. They won’t know where you got the article from, making dark social a form of referral traffic that is attributed to the wrong channel.

The term was coined by Alexis Madrigal of The Atlantic in 2012, who then said we’re only seeing—and measuring—the tip of the sharing iceberg. And he was right, of course. The private nature of these channels makes it near impossible for marketers to find out easily what the source of the traffic is.

It’s important not to confuse dark social with Facebook’s dark posts. If you’re a social media marketer and haven’t heard of dark posts, by all means add this excellent resource to your reading list.

Is Dark Social Messing with Your Metrics?

This is the crux of the matter: how do you produce numbers for something that can’t be measured?

The dark social stats that are being cited in many articles trace back to only one source. Marketing firm RhythmOne says that more than 80% of all shares are “dark.” That would mean you’re basing your advertising dollars on only 20% of what’s actually happening—not a great idea. But don’t take out the big red marker just yet.


More than 80% of all shares are 'dark', meaning they are attributed to the wrong channel. #analytics
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RadiumOne dark social data

Image via RhythmOne

According to RhythmOne data, 84% of shares happen via dark social. If 80% seems high, we’re on the same page, so let’s see what else there is.

For The Atlantic, Madrigal wanted to know a ballpark estimate on dark social shares, and together with their web analytics firm came up with a relatively straightforward way to show how much traffic was falsely attributed to “direct.” Of all the “direct” visitors, they excluded people that landed on the homepage or a category page, essentially leaving only the people reaching a post because they’d gotten the link from somewhere. Combining this with their available sharing data, they got to this graph, which says more than 50% of their social shares happens via dark social.

Atlantic dark social data

That was in 2012, when messengers were less popular. Nevertheless, keep in mind that not all brands are The Atlantic, and news outlets tend to receive a lot more shares than, say, a B2B marketer.

I live by, “Never trust a stat you haven’t faked yourself,” so we did our own little bit of research.

Talkwalker dark social data

The percentage of Talkwalker’s direct traffic isn’t as high as other sources have reported, but still significant. If we look at our direct traffic in Google Analytics and exclude traffic to the homepage, landing page, and app, we see that 21% of our traffic comes from dark social sources.

We also looked at the lead figures for a recent webinar. Five percent were attributed to direct by Google Analytics, even though the sign-up page was not accessible anywhere on the website. That means it’s not possible that these people landed on the page directly, and our analysis wasn’t entirely accurate.

Now, you see that this dark social number is way lower than the 80% advertised by RadiumOne, but whatever the number is for your brand, your web analytics are probably a little wonky in this respect.


What percentage of your traffic is being attributed to the wrong source?
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Should Your Brand Worry About Dark Social?

Social attribution, or assigning credit to your social efforts, will only grow in importance. CMOs want to track where their dollars are going and be able to show what they get out of social. You want to make the best possible decision, so you need numbers that tell the truth without obfuscating anything.

But rather than thinking about it as something you’re not doing well just yet, think of all the future potential. Dark social is definitely an area of potential for brands, and marketers should start to leverage it where they can. The biggest part of this is making sure you’ve got access to the right data. You can only make informed decisions about where to spend your dollars if you know what’s working and what isn’t.

How to Measure Dark Social Traffic

Create a dark social segment in Google Analytics and find out what percentage of your traffic is being attributed to the wrong sourceAnalyze earned, owned, and paid together, so you can start optimizing and tweaking campaigns and content to move customers along their purchase paths. In your social media analytics tool, you can overlay it with your mentions and social shares to shed some light on how your customers are sharing.

If you want to go even further, we’ve listed some tools below that help you make sense of dark social traffic.

If dark social is something that your brand is concerned about, look at some of these tools for helping you track dark social traffic:

  • Use link shorteners like Bitly or Owly, which can shed some light on your sharing. You can get a better understanding of the clicks your links receive if you use a tracked link.
  • Improve your sharing buttons with a tool like sharethis, which lets you implement inline or sticky share buttons to make it easier to track if people share your content via email, messenger, or text.
  • If you want to really crack the dark social code, look at GetSocial or Po.st. They’re pricey options, but you’ll know you’ve covered your bases.

If you want to find out more about how your measuring strategy can help you improve ROI, download Talkwalker’s free report.

The post What is Dark Social and How Is It Affecting Your Brand? appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

ELviker and Associates Digital Marketing Services (470) 888-4083
https://elviker.com

We offer SEO, digital marketing, video marketing, web design, Google ads (Ad words) PPC, content marketing, and social media marketing and management and after 20 years of providing industry-leading SEO Services we know the business well.
We are a performance-based SEO firm. We don’t charge you for promises – only results. While no SEO firm can guarantee specific ranking, we guarantee our work. We are so confident in our service that if in any month a minimum of five new and relevant keywords rankings are not presented we wave our service fees; that’s right, you pay nothing!
Unlike other firms, we do not require a time-based commitment for any of our SEO campaigns. We offer 25 to 50% below Market rates and a best-in-class performance guarantee. we remove the risk for you.
Contact us today at ELviker.com 470-888-4083.

Dominate Google & Facebook with These 8 Copywriting Tips

This post was co-written by Holly Niemiec and Conor Bond.

You need to develop a lot of different skills if you want your online advertising campaigns to achieve their full potential. Even if you’ve created watertight keyword lists and razor-sharp lookalike audiences, something still stands between your prospects and your business: ad copy.

copywriting-tips-payroll-software-text-ad-example

A beaut. Value prop, social proof, sitelinks—we’re getting ahead of ourselves.

At the end of the day, you need people to click on your ads—awareness campaigns on YouTube and the GDN notwithstanding. To be more precise, you need the right people to click on your ads. In order to make that happen, you need to elevate your copywriting game.

Check out our eight best copywriting tips for Google and Facebook!

4 copywriting tips for Google Ads

For the sake of clarity, we’ll start by focusing solely on your search campaigns. Here are our four best tips for writing irresistible Google ads.

1. Align your messaging with the customer journey

Google strives to serve users the most relevant search results possible. When judging the relevance of the various ads competing in a given auction, Google relies on keywords. In a nutshell, keywords help Google determine which ads are relevant to a particular query. That’s why it’s considered best practice to target specific keywords with your ad copy.

Now—I’m not about to argue that you shouldn’t include target keywords in your ad copy. However, I am of the opinion that keywords shouldn’t be your main focus when writing ads. Instead, you should be focused on meeting the unique needs of whoever’s searching for something related to your business—and that means aligning your messaging with the various stages of the customer journey.

Here’s what I mean by that. Across the pool of search queries triggering your ads, the users making those searches are at different stages in the customer journey—the path people take from the realization of a problem to the purchase of a solution. Whereas someone at the very beginning of their customer journey—known as the awareness stage—is mostly interested in learning more about the options they can choose from, someone nearing the end of their customer journey—known as the conversion stage—is far more likely to make a purchase.

copywriting-tips-trip-advisor-text-ad-example

TripAdvisor’s ad is perfect for someone at the beginning of their customer journey.

When evaluating the search results and deciding which one to click, users are guided by whatever it is they need to accomplish at that moment in time. Therefore, enticing users to click on your ads requires writing ads that help them do what they need to do. Often, this commitment to aligning your copy with the stages of the customer journey means being a bit more relaxed about keyword targeting. And that’s okay.

Think of it this way: Nobody clicks on an ad because they’re impressed by its keyword density. Instead, they click on an ad because it makes a compelling offer.

2. Tell people why they shouldn’t click on your ad

Wait—what? Aren’t we here to talk about writing ads that entice people to click? Why the heck would I tell people to not click on my ads?

Because sometimes your ads will be triggered by people who are more likely to forge a friendship between Matt Barnes and Derek Fisher than become your customer. It seems absurdly obvious, but it warrants boldface text: You don’t want users to click on your ads unless there’s a chance they’ll eventually become your customers. Otherwise, you’re spending money on clicks that offer nothing in return. That’s … less than ideal.

In a perfect world, there’d be a surefire way to completely eliminate any chance of attracting unqualified clicks. Although, sadly, that’s not the case, there are copywriting strategies you can use to reduce the risk of those budget-draining clicks taking place. The most straightforward way to do this is using your copy to tell users who your product or service is for—thus communicating who it’s not for at the same time.

copywriting-tips-spotify-text-ad-example

If you’re not a student, you wouldn’t click this ad, would you?

For example, let’s say your company sells specialty skin care products for women. In order to drive high-funnel website traffic and fill your remarketing pool, you’re bidding on the modified broad match keyword +skin +care +products. There’s a problem, of course: the ads you’ve tied to this keyword can easily be triggered by male users. Because your products are exclusively for women, you don’t want men clicking on your ads. So, what do you do? Simple—you include the phrase “for women” in your ads’ headlines and descriptions. Although this tactic won’t eliminate all clicks from male users, it will certainly reduce them.

3. Don’t waste space on what users already know

Although text ads have continued to expand over the years, you’re still limited in the number of characters you can use. Considering you have a finite amount of space to make your company stand out from your competitors on the SERP, wasting precious characters on information users already have is one of the worst things you can do as a copywriter. As an example of what not to do, check out this ad I saw when I searched “crm software”:

copywriting-tips-pipedrive-crm-text-ad

If this ad were included in a branded search campaign, I wouldn’t really have any issues with it. Alas, this isn’t the case—”crm software” is a high-funnel query. If you ask me, the intent behind the query is pretty clear: I’m in the market for a CRM software solution and I’m using Google to find out what my options are. Let’s be frank with our friends over at Pipedrive: There’s absolutely no reason to click on that ad. Why? Because the headline doesn’t tell me anything I didn’t already know. More to the point, it doesn’t tell me anything about the value Pipedrive delivers to their customers.

By contrast, check out this ad from Zoho—which was served higher on the SERP for the exact same search query:

copywriting-tips-zoho-crm-text-ad

Though I’m typically fond of minimalism—it’s one of the reasons I’ll never stop going back to 808s & Heartbreak—I’ll admit that this description could be a lot better. But let’s focus on the headline for now. More specifically, let’s focus on the second part of the headline: Close more deals every day. That’s a beaut of a value proposition if I’ve ever seen one, and it’s the main reason Zoho’s ad is infinitely more clickable than Pipedrive’s.

4. Optimize your copy for smaller devices

Imagine, if you will, a nightmare scenario. You’ve just finished writing the perfect text ad—one that matches the intent behind the keyword it’s targeting, cleverly dissuades unqualified users from clicking, and dedicates part of the headline to making a clear value proposition. 

But once it’s been live for a couple weeks, you notice that it’s performing really poorly on mobile. What happened? One explanation: Google’s been reducing your copy to optimize for smartphones—and the best parts of your ad aren’t making the cut.

I’ll explain. About a year ago, Google made text ads even bigger by giving advertisers a third 30-character headline and a second 90-character description. As exciting as it is to get 120 extra characters to play with, there’s a catch: Smaller devices, such as smartphones and mini tablets, can’t always accommodate three headlines and two descriptions. In those cases, Google will automatically cut some of your copy. To avoid having the most important parts of your ads removed—which could both increase unqualified clicks and decrease qualified clicks—make sure to include this information in your first two headlines and your first description.

copywriting-tips-nutshell-crm-text-ad

Here’s a great example of an ad that’s prepared to lose its third headline on mobile devices. Although it’s ideal to include your company’s brand name in your headline, it’s certainly not essential. What is essential is communicating value to your prospects. Because they’ve placed their value proposition at the beginning of this ad’s headline, the folks over at Nutshell don’t need to worry about losing a substantial amount of click volume on mobile devices.

4 copywriting tips for Facebook Ads

Although Google has certainly stepped up their audience targeting game over the past few years, Facebook is still the platform to use when setting your sights on specific groups of people. As powerful as that is, getting your messaging in front of the right prospects is only half the battle; the messaging itself is still extremely important. Here are four of our best tips for writing the best Facebook ads you possibly can.

1. Test, test, test

Being a digital marketer—or a business owner who moonlights as a digital marketer—means making assumptions. When we advertise in the Google search results, we assume that the keywords we’re targeting reflect the level of intent we’re looking for. When we create a Facebook custom audience, we assume that the users we’re going after will be interested in our offer. And when we write ad copy, we assume that it will resonate with our prospects.

We hate to break it to you, but that’s not necessarily the case. Sometimes, the Facebook ad copy you’ve agonized over will miss the mark—as indicated by a low click-through rate (failure to entice the right users) or a low conversion rate (failure to ward off the wrong users).

Although you can’t get around making assumptions, you can turn those assumptions into valuable learning experiences. That’s why it’s crucial to run A/B tests

An A/B test, quite simply, is an exercise that compares the performance of two ads. Although you can use this strategy to optimize a range of Facebook advertising assets—your target audience, your call to action, etc.—A/B testing works especially well when refining your ad copy. Ultimately, you want to answer a single question: Does a particular style of messaging resonate with our audience significantly better than another style of messaging?

copywriting-tips-sumo-facebook-ad-example

Here’s a simple example. You’re just getting started with Facebook advertising and you want to find out which tone—casual or professional—your target audience prefers. For one week, you could target that audience with a casual-sounding ad. The next week, you could target the same users with a professional-sounding ad. If one version performs significantly better than the other, you’ve got yourself an actionable copywriting insight!

2. Do your best to blend in 

Unfortunately, we’re going to be the bearers of bad news once again: Generally speaking, people don’t like being advertised to—especially when they’re just trying to post some photos or check in on their friends’ status updates. In fact, Facebook has taken this into account with their ad auction algorithm. The less engagement Facebook expects your ad to get—that is, the less Facebook expects your target audience to like your ad—the worse you’ll perform. 

Does this mean you should give up altogether? Of course not—Facebook advertising works really well. What it does mean is that you need to write ads that create a good experience for the users you’re targeting—and that means blending in with your surroundings. 

Believe it or not, writing Facebook ads that don’t disrupt the user experience is simpler than it sounds. All you have to do is think carefully about what your target audience wants to see. Remember what we said earlier about writing Google Ads copy that matches your prospects’ stages in the customer journey? You can use that same basic philosophy to create effective, relevant Facebook ads that blend seamlessly into your prospects’ News Feeds.

copywriting-tips-wordstream-facebook-ad-example

Let’s use another example. You’ve been advertising on Facebook for a little while now and you’re eager to introduce your business to a new crop of users. So you create a lookalike audience based on the people who’ve clicked on your ads in the past. Taking into account that this is the first time these users will be engaging with your business, asking them to sign up for a free trial of your product is a surefire way to not blend in; that ad would stick out like a sore thumb. Alternatively, asking them to check out a video or a blog post is totally appropriate—so appropriate that some users may initially realize that it’s an ad! That’s a winner.

3. Don’t shy away from long copy

We know, we know—we’re contradicting best practices yet again. According to the conventional wisdom, social media ad copy should always be brief.

Sometimes? Of course—brief copy has its place. Always? We’re not convinced.

As far as we’re concerned, there are three key things you need to think about when writing Facebook ad copy: the content you’re pushing, the action you want users to take, and the level of familiarity between your business and those users.

If, for example, you’re using Facebook Ads to promote a new webinar that you want users to register for, it makes sense to write a little extra copy and give those users a substantial idea of what they’ll be getting. Generally, people aren’t eager to submit their personal information through an online form when they’re not sure what they’ll get in return.

copywriting-tips-digital-marketer-facebook-ad

Additionally, writing extra copy to provide a sneak preview is an excellent way to dissuade unqualified users. Assuming you want to minimize the number of bad leads you generate, it makes sense to actively scare off anyone who doesn’t want to become your customer.

Finally, extending your ad copy can be an effective tactic when you’re trying to reach users who’ve never interacted with your business before. If you tell a cold audience that you’ve just launched your summer clothing campaign, that’s not going to mean much to them. Alternatively, if you use some extra copy to give a high-level overview of the value your business can offer, that can make a big difference with those new prospects.

4. Think about who’s seeing your ad

Though Google and Microsoft (which owns Bing) have substantially stepped up their audience targeting game over the years, Facebook still reigns supreme as the advertising solution that enables you to target robust, carefully segmented audiences. Despite an ongoing (and necessary) effort to trim down the number of targeting parameters advertisers have at their disposal, Facebook still gives you some really powerful stuff to work with.

Case in point: You have the power to target Facebook users who have birthdays around the corner. By using your ad copy to make those users feel special, you can drive a lot of sales in a short period of time.

copywriting-tips-target-facebook-users-birthdays

Make no mistake—just because your first touchpoint with a user was based on an event that only comes around once a year, doesn’t mean you have to wait another 364 days to re-engage them. Let’s say you target men with anniversaries coming up to drive ticket sales for an upcoming concert. Once the concert has passed, you can retarget those dudes with some really personalized ad copy. Something along the lines of “The special day has passed, but there’s still plenty of music to enjoy” could make a really big impact.

The bottom line: Thanks to the audience targeting capabilities Facebook affords you, you can be incredibly precise and personal with your ad copy.

ELviker and Associates Digital Marketing Services (470) 888-4083
https://elviker.com

We offer SEO, digital marketing, video marketing, web design, Google ads (Ad words) PPC, content marketing, and social media marketing and management and after 20 years of providing industry-leading SEO Services we know the business well.
We are a performance-based SEO firm. We don’t charge you for promises – only results. While no SEO firm can guarantee specific ranking, we guarantee our work. We are so confident in our service that if in any month a minimum of five new and relevant keywords rankings are not presented we wave our service fees; that’s right, you pay nothing!
Unlike other firms, we do not require a time-based commitment for any of our SEO campaigns. We offer 25 to 50% below Market rates and a best-in-class performance guarantee. we remove the risk for you.
Contact us today at ELviker.com 470-888-4083.

How to Generate More Traffic with Google’s New Features

google my business

You’re probably already familiar with Google My Business.

If you aren’t, as a quick recap, Google My Business is a simple way to claim your office address or storefront on Google.

backyard bowl

That way, when someone searches for your business, you’ll show up on the right side of a Google search like the image above.

Or better yet, when someone searches for a product or service you’ll offer, you’ll show up in the local pack.

acai bowl

What’s interesting, though, is Google has been making changes to it, which means it just got easier to generate leads and sales for you.

Best of all, very few marketers are even leveraging these features.

Welcome Offers

What’s one of the easiest ways to generate more sales?

By offering discounts and coupons, right? Just think of it this way, if it didn’t work, Cyber Monday wouldn’t bring in $7.8 billion in sales.

Google knows that people are looking for ways to save money and find good deals. With this new feature, businesses can reward their customers by giving them welcome offers.

By following your business, they can get first-time deals and always keep in touch to see when new deals are posted.

offers

Not only will this bring you new customers but also repeat customers because people will be notified every time you have new deals.

To set up a welcome offer, open your Google My Business app and tap on your profile. Under “Turn followers into customers,” click on ‘Create Welcome Offer’ and hit ‘Create.’

You can enter the following information in your offer:

  • Title (30% off oil changes)
  • Description
  • Coupon Code (Optional)
  • Terms and Conditions (Optional)
  • Website (Optional)

Once finished, you can preview your message and publish. For notifications on new followers, and editing or deleting offers, you can read more on Google Support.

Generate leads in just a few clicks

Google is now adding a “Request a Quote” button in your business listing which was discovered by Joy Hawkins and can also be seen on mobile when searching branded terms.

request quote

This is happening with businesses that have the Google My Business messaging feature on.

To enable messaging, open the Google My Business app and go to your listing.

mobile 2

Navigate to Customers -> Messages and turn on!

moble 1

People will now be able to ask for quotes on cars, insurance, and pretty much any service out there.

You can even review these quotes and reply to them within the Google My Business App and connect with your customers easily for a quick sale.

Make sure you claim your URL

Businesses can now claim a Short Name and URL for their listing.

If you haven’t claimed your URL, make sure you do so before it gets taken by someone else.

Don’t get too crazy though as you can only change your short name three times per year. You can enable this by navigating to your locations page, click “Info” on the left-hand side, and see “add short name”.

short name

You may not think this is a big deal, but if you have used Google My Business before, then you know it’s not easy to share your profile on business cards, emails, and text messages without posting a huge URL.

With short names, your landing page will show as g.page/businessname and can be easily shared.

A business can choose a name between 5 and 32 characters and it can contain the business name, location, and more. People can still flag a name for impersonating another business or if the name is offensive, fake, spammy, or contains inappropriate terms.

So, remember not to violate any policies with your name.

I recommend doing this as it will make it easier for your customers to refer back to your profile where they can read updates, post, make reservations, read/write reviews, and more!

And eventually, people will be able to search short names in Google Maps to find the businesses they love.

Google Assistant

Google is now letting customers order food from restaurants and stores via Google Assistant, which is delivered through DoorDash, Postmates, Delivery.com, Slice, ChowNow, and Zuppler, with other partners possibly coming soon.

naab med

Users can click on Order Now on the listing and can choose pick-up or delivery and if they want to order ASAP or schedule for later. Payment happens through the default payment on Google Pay. If they do not have one, they will be able to add credit card information through this too.

Additionally, customers can order food by using Google Assistant by saying “Okay Google, order food from [restaurant].” If the user has ordered before, it will let them see past orders.

naab

Updating your menu online, as well as delivery service carriers and their apps will help get you started on this.

You’ll want to make sure your menus are consistent through all your service carriers to get the best orders to your hungry customers.

And of course, I know there is a good chance you don’t have a restaurant or aren’t in the food delivery business, but expect to see more ways Google My Business gets integrated with Google Assistant.

It’s better to be early than late.

And speaking of food, Google has also added the popular dish tab on your menu which features images and menu items that people love the most.

pop dish

This scans reviews and images on your Google My Business profile to find the most commonly mentioned dish and adds it to your popular dish tab. Of course, if anything is wrong, you can suggest edits to these.

This helps if there are dishes without names, wrong names, or typos can be fixed.

Auto-generated posts based on reviews

Look, you are busy, but you have no choice but to create content.

Google has given you easier ways to generate posts… in essence, they are now creating auto-generated posts for you.

These recommended posts are suggested through customer reviews on your Google My Business profile and are similar to their Small Thanks program, which tried to get you to highlight reviews given by previous customers on social media and even being able to print it out and display it on your business walls.

You are probably wondering why should you use it, right?

This helps keep people engaged in your profile if you haven’t posted on Google My Business in a while and gives you fast and easy publishing. It even gives you options to customize backgrounds with images and colors.

suggest post

This will pop up on your Google My Business dashboard and all you have to do is hit “Create this post”.

There’s no real way to pick other reviews for Suggested Posts, but you are always welcome to create your own. This is just a simple feature created to help engage your audience more.

Boost your conversions by controlling your images

Businesses can now set a preferred profile cover photo in your image carousel and have a place for logos at the top-right of your profile next to the business name.

This is an additional feature to the regular NAP (Name, Address, Phone Number) as well as business hours and will be prominently featured.

images

You can easily create offline material

Google is launching a website where businesses can order and get custom promotional items such as stickers and posters to advertise their business. This is in hopes that it will entice customers to follow places on your profile, add reviews, and create bookings.

You can even order signs like ‘follow us on Google’ and more for free (one shipment per location).

stickers

For posters, you can use the editor to create your own type of poster that can be downloaded and easily printed by yourself or a local printing company. If posters aren’t your cup of tea, you can even share these on social media.

posters

This is currently free as it is a downloadable offer, but you may want to pay to have someone print this out in poster size or as stickers to put on your business windows.

Just think of it this way, people put Yelp signage everywhere because it works. Chances are, it will work on Google as well.

Place Topics

Google launched Place Topics which uses data based on reviews to help give information on what previous customers think about your business.

place top reviews

This can help users see themes of reviews at a glance for businesses and it’s all automated.

It’s kind of like a tag cloud.

This does mean that you cannot generate these yourselves or edit them. So, if you don’t have one, you may not have enough reviews.

Also, if you have a negative one, there’s potentially no way of removing this unless you get the review removed. So, make sure your happy customers are leaving reviews is very important.

Possibly entice them with a 10% discount the next time they come… assuming you aren’t breaking any policy guidelines.

Q&A Auto-Suggest Answers

This feature that Google updated uses previous answers to questions and Google My Business Reviews to answer new questions on the spot. As you start writing the question, different answers start to pop up to give you the best match.

instant qa

So how can you make sure people get the most accurate answer?

Similar to place topics, encouraging your customers to leave detailed reviews of their experience really helps. The more detailed the review is, the better the question gets answered.

Of course, people who are searching for answers can potentially see negative reviews such as prices are too high, service takes long, very long waits on weekends, and more.

In other words, always encourage positive reviews from your loyal customers.

Conclusion

If you haven’t used Google My Business before, you should check it out. With their updates and new features, it is now easier to generate sales and collect leads.

In the future, you’ll see a much deeper integration between Google My Business and Google Assistant. This is going to be important as 50% of the searches will soon by voice searches according to ComScore.

Make sure you are leveraging all of these features and releases Google is launching because it doesn’t cost you money and if you get in early enough, you’ll have an advantage over your competition.

So are you using Google My Business to it’s fullest extent?

The post How to Generate More Traffic with Google’s New Features appeared first on Neil Patel.

ELviker and Associates Digital Marketing Services (470) 888-4083
https://elviker.com

We offer SEO, digital marketing, video marketing, web design, Google ads (Ad words) PPC, content marketing, and social media marketing and management and after 20 years of providing industry-leading SEO Services we know the business well.
We are a performance-based SEO firm. We don’t charge you for promises – only results. While no SEO firm can guarantee specific ranking, we guarantee our work. We are so confident in our service that if in any month a minimum of five new and relevant keywords rankings are not presented we wave our service fees; that’s right, you pay nothing!
Unlike other firms, we do not require a time-based commitment for any of our SEO campaigns. We offer 25 to 50% below Market rates and a best-in-class performance guarantee. we remove the risk for you.
Contact us today at ELviker.com 470-888-4083.

4 Higher Education Content Marketing Examples that Any School Can Implement

Higher Education Content Marketing Examples

Press releases and perfunctory social media posts don’t cut it anymore. In this day and age, every organization (not just higher education) is fighting for attention. Every organization is fighting for eyeballs.

Over the years, we’ve worked with higher education institutions from community colleges to top tier universities. One of their major challenge’s is how to take the rich, in-classroom, on-campus, and now-increasingly-digital learning environment and make it accessible, meaningful, and relevant to these institutions’ broader constituents. This is where content marketing for higher ed comes into play.

It’s one of the reasons that I’m teaming up with Tom Ellett, Senior Associate Vice President of Student Affairs at New York University and Jenna Rutschman, Director of Marketing & Communications at University of Arizona, College of Social & Behavioral Sciences to bring a panel on doing this work effectively to SXSW Edu.

If this is a topic that interests you, please take one minute (I promise!) to up-vote our panel proposal for SXSW Edu 2020. It will allow us to produce more content like this for you! Thirty percent of the consideration criteria is participation from the public, so YOUR VOTE is vital to our ability to proceed in the panel process.

With this challenge in mind, I want to share four awesome higher education content marketing examples. These are the ways that colleges and universities are using content marketing to reach important audiences.

Higher Ed Content Marketing Example #1: NYU’s “Where RA Now” Podcast

Leveraging Niche Communities—Target the Human Networkers

Resident assistants (RAs) oversee several dozen students within residential communities at colleges and universities. As Senior Associate Vice President of Student Affairs at New York University, Tom Ellett has worked with thousands of RAs over the years and knows how important they are in supporting students within their personal and academic lives. Tapping into this existing community of highly motivated current and former students, Tom launched a podcast called, “Where RA Now,” that pairs a current RA with a former RA to explore the skills that former RAs (now successful alumni of NYU) leverage in their daily lives. Full disclosure: I have been a guest on the show.

What I love about this podcast is that it isn’t trying to go after a broad audience. Rather, it’s focusing on an influential niche community within the huge behemoth that is NYU (with more than 500,000 alumni). As content creators, you know it is so important that your content is highly relevant to your audience, and that usually means being targeted. By focusing this podcast on a unique community that has broad impact, Tom and his team are able to create content that builds affinity through reminding alumni (and current students) of the RAs in their own lives.

Higher Ed Content Marketing Example #2: University of Arizona’s Videos About Majors

Facilitating Student Decisions: Make It Easy to Take Information In

For just about everyone, selecting a major is a significant decision in the course of one’s college/university experience. Of course, most schools have guides on their websites (and sometimes still in print) from the department explaining the requirements, expectations, and experiences of the major, but in today’s high-speed, always-on, digital environment, is this still the best way to serve this important information to students?

The University of Arizona’s College of Social & Behavioral Sciences* is a unique school within this large university. “The people college,” SBS focuses on disciplines that explore people and the way they interact with the world. However, this focus area may not feel particularly intuitive to an undergrad freshman, so their team has created a new series of short-form videos that explore each of SBS’s majors: not only how current students feel about them, but new students might be surprised to learn, and how these majors benefit alumni out in the real world.

Although each one is short, they pack a ton of useful, engaging information and feature real members of their community, sharing their stories. This series is just getting started, so I—for one—am looking forward to seeing how they perform as more students engage with them in the 2019-2020 school year.

Higher Ed Content Marketing Example #3: Indiana University’s “Pride of IU” Microsite

Drawing in the Community: Tap into Personal Pride

When it comes to fundraising, it is vital for higher ed organizations to tap into broader communities: supporters, fans, and alumni. Therefore, it is essential for them to make sure that these communities are engaged and interested in the work that is being produced as a result of their involvement.

Indiana University’s* “Pride of IU” microsite does an excellent job of taking a journalistic approach to exploring the traditions, innovations, and experiences that IU is powering on-campus and off-campus. By exploring the why and how of its work, instead of the usual “announcement” post, it gives its community a real stake in the impact of and meaning behind its work.

Pride of IU: Content Marketing Example

Higher Ed Content Marketing Example #4: Concordia College’s #AlumniFeature Series on Instagram

Going Small for Big Impact: Tell Micro-Stories

No matter the brand or industry, the vast majority of our audiences are no longer coming to brands’ owned properties to experience their content. Therefore atomizing content natively on social media is a critical part of brands’ content marketing strategies.

Concordia College in Moorhead, MN is doing this well through its Instagram page, which prominently features the faces and personalities of its community on an ongoing basis.

Its #AlumniFeature series showcases intimate portraits of their alumni out in the real world, making it easy for prospective, current, and past community members to relate to these individuals—and the Concordia community as a whole. They recognize that Instagram is now as much a micro-blogging site as it is a photo site, and they’ve leveraged both aspects of this channel in an effective and engaging way.

Concordia Content Marketing Example

Do Us a Favor

If you want to see more digital marketing and content marketing examples from higher education, please take a minute to up-vote our panel proposal for SXSW Edu 2020—and if you have case studies you’d like us to consider for that panel or future content, drop us a note! Again, 30% of the consideration criteria of the SXSW Panel Picker is participation from the public, so YOUR VOTE is absolutely essential, and we appreciate your time.

*These schools are Convince & Convert clients.

The post 4 Higher Education Content Marketing Examples that Any School Can Implement appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

ELviker and Associates Digital Marketing Services (470) 888-4083
https://elviker.com

We offer SEO, digital marketing, video marketing, web design, Google ads (Ad words) PPC, content marketing, and social media marketing and management and after 20 years of providing industry-leading SEO Services we know the business well.
We are a performance-based SEO firm. We don’t charge you for promises – only results. While no SEO firm can guarantee specific ranking, we guarantee our work. We are so confident in our service that if in any month a minimum of five new and relevant keywords rankings are not presented we wave our service fees; that’s right, you pay nothing!
Unlike other firms, we do not require a time-based commitment for any of our SEO campaigns. We offer 25 to 50% below Market rates and a best-in-class performance guarantee. we remove the risk for you.
Contact us today at ELviker.com 470-888-4083.

How one in-house SEO team is taking on industry incumbents

A look at HomeToGo’s Search Engine Land Award-winning initiative to gain media coverage and increase organic visibility.

Please visit Search Engine Land for the full article.

ELviker and Associates Digital Marketing Services (470) 888-4083
https://elviker.com

We offer SEO, digital marketing, video marketing, web design, Google ads (Ad words) PPC, content marketing, and social media marketing and management and after 20 years of providing industry-leading SEO Services we know the business well.
We are a performance-based SEO firm. We don’t charge you for promises – only results. While no SEO firm can guarantee specific ranking, we guarantee our work. We are so confident in our service that if in any month a minimum of five new and relevant keywords rankings are not presented we wave our service fees; that’s right, you pay nothing!
Unlike other firms, we do not require a time-based commitment for any of our SEO campaigns. We offer 25 to 50% below Market rates and a best-in-class performance guarantee. we remove the risk for you.
Contact us today at ELviker.com 470-888-4083.

Employee Spotlight: Chelsea Guida, World’s Greatest Dad

WordStream has some impressive employees in our ranks: from industry influencers to marathon runners, from analysts to authors. The Employee Spotlight series aims to highlight the talented individuals who work here. Each month, we’ll be featuring an interview here on the blog and on our social accounts.

For this month’s Employee Spotlight, we’re featuring Chelsea Guida. From Syracuse, New York, Chelsea moved to Boston to work in digital marketing. At WordStream, she works with a portfolio of clients on the Managed Services team here at WordStream. We talked about her experience studying PPC in school, her love for Starbucks, her compulsive sticky-note habit, and more!

Chelsea Guida headshot

How did you hear about WordStream? Why did you want to work here?

I studied integrated marketing in college, and for one class we had to register for the Google online marketing challenge. I had to go and find a company, and Google would then give that company $250 to use for online advertising. I had to create a PPC campaign for the company, and then I saw the affect the campaign had and started to understand the top of the funnel and how to work with leads. After that project, I became really interested in online advertising.

I had always wanted to live in Boston, so I only applied to jobs in Boston. When I found a job opening at WordStream, I was excited because I had found PPC so interesting. Once I started the interview process, I thought WordStream seemed like such a cool company to work for—and not just the free swag and perks.The fact that co-workers were also friends and everyone here was willing to help you learn was really appealing to me. Now that I’m here, I think that’s totally true, I could go up to anyone in my department and ask for help, and they’d sit with me happily to figure it out.

What’s the best thing you’ve learned on the job?

Honestly, the best thing I’ve learned is how to send emails. I call my boss here the email queen—she blushes, but I say it anyway because she’s so amazing sending emails. It sounds like a weird skill, but I send literally hundreds of emails a day. When you’re fully managing someone’s account, they want to have a constant pulse on everything that’s going on—which means my emails have to be on point.

What’s your favorite project that you’ve worked on here at WordStream?

Targeting reports are my favorite. Like the rest of my team, I create these pretty regularly for different clients. I pull data on demographics—like age, gender, household income, device usage—to make recommendations on adjustments for PPC campaigns. Sometimes, this information can help change strategy, too.

targeting report sheet

Every time I’ve showed it to a client they’ve been absolutely obsessed with this report. I have had clients come back to me weeks later and say they showed it to their board members or their marketing team and they couldn’t believe the value WordStream was bringing their company. Once, I shared a targeting report with a client and later he told me that the marketing team had a joke about “finding a WordStream for it.” When something needed a fix or a boost, they would talk about “finding a WordStream,” which makes me feel like I’m actually making an impact.

What’s the most challenging project you’ve worked on during your time here so far?

Google Analytics. I’m still a little traumatized from a college class on using GA that had a 100-page final paper. But there’s also so much data that sometimes you can find yourself in a wormhole, sifting through tons of information to determine what’s relevant and necessary and helpful at that moment. It can be overwhelming.

You need to put your head down and get some work done asap. Do you have a go-to song?

Normally, I don’t listen to music, but I really like rap music. I love Lil Wayne. When I was in high school and college, I used to write all of my essays to “Tha Carter IV” and only “Tha Carter IV” because I listen to it so many times that it became the only music that would help me focus. And, yes, I know that “Tha Carter IV” is supposedly his worst album, but I liked it. I still like it.

What’s the first thing you do when you get to work each morning?

I open slack and my email to see if there’s anything that’s super urgent. If there isn’t anything I have to work on right away, I eat breakfast or go get coffee downstairs. I always go to Starbucks. On kick off calls with my clients, I tell them that I love Starbucks. If you look at my desk right now, there are probably at least three empty cups.

What’s your go-to lunch?

If I’m buying lunch, it’s probably Sweetgreen. Although, my usual roasted corn salad is off the menu as of this week, so maybe not anymore. I try to bring lunch most days, though. The only thing I ever make is rice with vegetables, or maybe leftover tacos to make it a burrito bowl.

What’s your workspace aesthetic like? Minimalist? Homey? Neat?

Trash. You already know I leave my empty Starbucks cups there. I also write down everything from my client calls on sticky notes, and then I transfer them to a document on my computer. When I’m on the call, I don’t like the sound of the keyboard clacking, because when I hear that I feel like people aren’t listening to me. But after I put my notes in the document, I don’t usually get rid of my notes right away. Instead, I end up doing a monthly purge.

Chelsea's desk

I also have some quirky items that aren’t trash on my desk, like my World’s Greatest Dad plaque. My dad had a “Cortland Dad” sticker on his car, which became my first car. That’s where my sister did her first year of college. On his next car, he had “Oswego Dad” and “Morrisville Dad” sticker on his cars—again, both for my sister— and I got that car, too. My friends started calling me dad as a joke, and when I saw this World’s Greatest Dad plaque at TJ Maxx, I needed it for my desk.

If WordStream announced a last-minute day off for tomorrow, what would you do with your suddenly free day?

I would walk around Back Bay, near the WordStream office. It doesn’t sound adventurous, but for some reason, whenever I’m getting lunch, I see these people just walking. Maybe they’re on their lunch break too. I see people walking down Newbury Street or Boylston Street, and I always wonder what they’re doing. It’s a workday, shouldn’t they be somewhere else? I’m always super jealous of that, so I would weirdly love to just walk around this area on a weekday and not have to go to work to see how it feels.

If you didn’t work in digital marketing, what would you want to do?

It would be so fun to have my own talk show, like Chelsea Handler but Chelsea Guida and during the day. Probably on public television. Actually, I think I’d be more like Ellen, except I’m not as funny as Ellen.

What is your best way to relax when you get home from work or the first thing to do when you get home to decompress?

I have a long train ride home, so I usually watch Netflix and decompress on the train. Once I’m home, the first thing I do is make popcorn while cooking dinner. I highly recommend Kernel Season’s Sour Cream and Onion seasoning. Popcorn has always been one of my favorite foods, and I think now it’s become my weird post-work routine.

popcorn seasoning

If I take my laptop home, I also try not to sign on once I get off the train. Once you do that, it just becomes a never-ending spiral. PPC never sleeps.

What’s one product or service you wish you had an unlimited supply of at your desk?

I wish I had clothes at work, a full closet. So many times, by the middle of my day, I’m over what I’m wearing. I wore jeans today, and I’m fully regretting that. I wish I could change.

If you were a brand, what brand would you be?

I’m so prepared for this question. I was just talking about how I think it should be a standard job interview question. I would be Lush Cosmetics.

Lush cosmetics

The fact that the company is so committed to its values and its mission that it would rather have a product that doesn’t smell as great as, say, Dove soap, but is all-natural and sustainable is amazing. I love that unwavering commitment. I also love the quirky designs and the people who work in Lush stores—you can tell they hire people based on their personalities and their interest in the products rather than their looks or something superficial like that.

ELviker and Associates Digital Marketing Services (470) 888-4083
https://elviker.com

We offer SEO, digital marketing, video marketing, web design, Google ads (Ad words) PPC, content marketing, and social media marketing and management and after 20 years of providing industry-leading SEO Services we know the business well.
We are a performance-based SEO firm. We don’t charge you for promises – only results. While no SEO firm can guarantee specific ranking, we guarantee our work. We are so confident in our service that if in any month a minimum of five new and relevant keywords rankings are not presented we wave our service fees; that’s right, you pay nothing!
Unlike other firms, we do not require a time-based commitment for any of our SEO campaigns. We offer 25 to 50% below Market rates and a best-in-class performance guarantee. we remove the risk for you.
Contact us today at ELviker.com 470-888-4083.

The 4 Best Practices of Healthcare Social Media Marketing for 2020

Healthcare social media marketing has evolved significantly over the past decade. In fact, a 2013 survey found that social media was blocked for 59% of professionals working in hospitals. Since then, healthcare organizations have increasingly used social media to engage with their communities, recruit employees, and increase patient satisfaction.

According to a WEGO health behavioral study, 91% of participants said online communities play a role in their health decisions. And when it comes to healthcare, the same study found that 87% of study participants say they share health information via Facebook posts, and 81% of study participants say they share health information via Facebook Messenger. Needless to say, social media marketing for healthcare presents a unique opportunity to connect with patients, physicians, and the wider community.

Our New Healthcare Social Media Research

Given the importance of social media in healthcare, the team at Convince & Convert wanted to identify common trends across social media marketing from the top U.S. hospitals. We are releasing our findings in our latest 20-page report, “Beyond the Newsfeeed: The Best Healthcare Social Media Marketing for 2020“.

Healthcare Social Media ResearchFor the second annual version of our report, Convince & Convert reviewed all Facebook, Instagram, Twitter, Pinterest and YouTube public posts from January 1 – March 31, 2019, by 54 of the top U.S. hospitals, as determined by bed count and the 2018–19 Best Hospitals Honor Roll. We used Rival IQ for content aggregation and in-depth competitive analysis of all 54 hospitals’ social media efforts. We gathered insights into how hospitals use private messaging by directly interacting with hospital Facebook pages through Messenger.

We also ranked thee Top 20 Hospitals in Social Media based on a ranking score that includes Audience Size, Engagement, Engagement Rate Per Post and Total Posts. You can see the 2019 Top Hospitals in Social Media rankings in the full report.

Where Healthcare Social Media Marketing Is Headed

Gone are the days of social media managers posting the same or similar content across one, two, or three social media profiles and calling it a day.

Social media marketing in the present and future is returning to a one-on-one approach of engaging with audiences directly, be it in a private message or in response to a recommendation. Users are eschewing the spotlight in favor of smaller, niche communities where their presence is valued and they are not just a number.

Healthcare Social Media - One to One Approach

The 4 Best Practices for Healthcare Social Media Marketing in 2020

Based on the report, here are the 4 best practices of healthcare social media marketing that will help you set your strategy in the right direction this upcoming year.

1. Diversify Your Channel Mix Beyond Facebook and Twitter

Our research found that hospitals post on Instagram less than once every two days, but publish to Twitter and Facebook at least twice per day on each channel. Based on posting frequency, Instagram and YouTube are as secondary channels, despite these audiences being more engaged.


Hospitals post on Instagram less than once every two days, but publish to Twitter and Facebook at least twice per day on each channel.
Click To Tweet


In addition, thirty of the hospitals reviewed have Pinterest accounts — but only half of those pinned anything in the first three months of 2019. Northwestern Medicine and Norton Healthcare are the two hospitals actively using Pinterest to promote content from their websites.

Hospital Social Post Frequency

Social Media Channel Breakdown for Hospitals: By Network and Engagement

2. Vary Your Content Mix to Optimize Audience Actions

More than half of the best-performing posts included photos of people. Twenty-seven of the best 50 posts clearly showed the faces of people or babies. The number of people in photos does not appear to impact engagement — 18 images had a single person, and 18 images had 2 or more people.

In addition, curated content links have higher engagement: 35% of links shared by hospitals are curated, meaning they are not from the hospital’s own domain. Posts with curated links earned an average of 0.033% engagement per post, while links originating from the hospital’s own domain generated half as much engagement, at 0.015%.


Posts by hospitals with curated links earned an average of 0.033% engagement per post, while links originating from the hospital’s own domain generated half as much engagement.
Click To Tweet


Successful Facebook content is made up of a lot of different types of content. A good content calendar for Facebook should include photos, videos, and links. A photo-only or a link-only approach doesn’t work nearly as well as a varied content mix.


A good content calendar for Facebook should include photos, videos, and links.
Click To Tweet


hospital social media content example

More than 50% of the top 50 most-engaging posts included photos of people.

3. Boost Top Performing Posts Organic Posts

While engagement is trending down across social media as a whole, brands are circumventing declining organic reach by spending money to ensure their content is getting seen. In fact, 5.5% of all hospital Facebook posts we analyzed are signaled as “likely-boosted”, according to Rival IQ. Of those likely-boosted Facebook posts, the engagement rate per post was 177% higher than the non-boosted posts.

We advise our social media consulting clients to boost well-performing organic posts within the first 24 hours after posting. This provides a strong boost to content that is already proven to perform well.

4. Connect with Niche Communities

While Facebook Brand Pages continue to be used by patients and hospitals, some hospitals are beginning to leverage Facebook Groups and Messenger to create deeper connections with audiences. 

In fact, 30% of the top U.S. hospitals are making Groups part of their Facebook strategy. Twelve of the 54 hospitals (22%) are currently or have recently used Groups as part of their Facebook outreach. Four hospitals are in the pre-launch or initial-launch phase of deploying Groups. 

Cleveland Clinic Facebook Groups

Cleveland Clinic moderates many Groups connected to its main Brand Page.

Groups managed or moderated by hospital Facebook Pages are created for a variety of communities, including employees, graduates, general wellness and specific healthcare support (NICU families, transplant recipients, breastfeeding mothers etc.). More than one hospital told us specifically they do not manage Groups for patients due to HIPPA laws and patient privacy.

That is just a small portion of the best practices, stats and research from our 20-page report, “Beyond the Newsfeed”. I urge you to download the full report now. Questions? Feedback? Email us. We can’t wait to hear what you think about the research!

Download “Beyond the Newsfeeed: The Best Healthcare Social Media Marketing for 2020” now.

The post The 4 Best Practices of Healthcare Social Media Marketing for 2020 appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

ELviker and Associates Digital Marketing Services (470) 888-4083
https://elviker.com

We offer SEO, digital marketing, video marketing, web design, Google ads (Ad words) PPC, content marketing, and social media marketing and management and after 20 years of providing industry-leading SEO Services we know the business well.
We are a performance-based SEO firm. We don’t charge you for promises – only results. While no SEO firm can guarantee specific ranking, we guarantee our work. We are so confident in our service that if in any month a minimum of five new and relevant keywords rankings are not presented we wave our service fees; that’s right, you pay nothing!
Unlike other firms, we do not require a time-based commitment for any of our SEO campaigns. We offer 25 to 50% below Market rates and a best-in-class performance guarantee. we remove the risk for you.
Contact us today at ELviker.com 470-888-4083.

Nicholas Sparks Drops One-Liners on the Stand in North Carolina Courtroom

Nicholas Sparks Drops One-Liners on the Stand in North Carolina CourtroomRosdiana Ciaravolo/GettyRALEIGH, North Carolina—In a North Carolina courtroom, facing a jury of people who never read his bestsellers, romance novelist Nicholas Sparks was confronted Wednesday with his own words: explosive emails to and about the former headmaster of the North Carolina Christian school he founded.Sparks, best known for writing The Notebook, was by turns confident and testy as he fended off questions from lawyers for Saul Benjamin, a Jewish-born Quaker forced out of Epiphany School of Global Studies, a private Christian school in New Bern, five years ago. A federal lawsuit by Benjamin accuses Sparks and the school’s board of bullying students and staff whose beliefs were out of step with the school’s “religiously-driven, bigoted preconceptions.” Benjamin claims Sparks then smeared his name and character after his 2013 departure, suggesting to community members that Benjamin was mentally ill.Sparks shined in the limelight of the witness stand Wednesday. He nodded to jurors and smiled at them between questions. He offered a few one-liners that elicited laughter from the audience. More than once, he interrupted Benjamin’s attorney to push back against the premise of a question.“I have been asked to tell the whole truth, not just part of the truth,” Sparks said, placing his hands over his heart when Benjamin’s attorney tried to move on to another question.Sparks accused Benjamin of “weaponizing” certain words and references to LGBT issues. He described a situation in which Benjamin told the board they had to change their employee discrimination policy or face losing accreditation. Sparks testified that on this, like other instances involving gay student issues, he and the board were misled by Benjamin. Sparks tried to head off any attempts to question his tolerance for LGBT students and faculty by proclaiming his own beliefs.“Personally, I’m for gay marriage, gay adoption,” he said.Sparks said he resented “leaks” to the media that portrayed him as a bigot or homophobic. Emails obtained by The Daily Beast in June revealed that Sparks sought to ban a LGBT club and student protests at the school, and reprimanded Benjamin for “what some perceive as an agenda that strives to make homosexuality open and accepted.”Author Nicholas Sparks Tried to Ban LGBT Club and Student Protests at His Christian School, Emails RevealAt its core, the lawsuit revolves around an employment dispute—promises made or promises broken in Benjamin’s contract. Sparks and the school’s lawyers argue that Benjamin was a poor fit and that his character and performance did not meet their expectations.“He could have been fired for cause because he did an incredibly poor job in 12 weeks as headmaster,” said Richard Pinto, an attorney representing Epiphany School.Benjamin’s team claims that he was forced to resign after rocking the boat at the conservative school, including trying to recruit black students in the community. Other criticisms revolved around enabling LGBT students to explore their sexual identity questions at school and disciplining students who bullied them, the lawsuit claims.“These events touched off a firestorm at the school,” Pearson, Benjamin’s attorney, said in his opening arguments.Both sides agree on this much:Sparks enthusiastically led the charge to hire Benjamin in 2013, luring the educator and his family from Morocco to run the rural eastern North Carolina school. Sparks moved Benjamin’s family into a 2,700-square-foot home he owned, charging only $50 a month in rent. Sparks promised to help Benjamin “soothe or smooth waters” with the “John 3:16” crowd of parents and students at the school.The match quickly soured. Parents and students began to grumble.Sparks said school employees and board members reported to him that Benjamin routinely pointed out parents and students he deemed “bigots” or “racists,” Sparks testified Wednesday.Sparks was unapologetic about questioning Benjamin’s mental stability. The writer said the former headmaster called people names and labeled an entire local congregation “ignorant conformists,” behavior Sparks described as “insane.”At stake in this feud is more than $600,000—the balance of Benjamin’s terminated contract. That bill, like many others at the school, would likely fall to Sparks and his foundation, which has been covering the school’s deficits since its inception in 2006.Sparks has enjoyed tremendous commercial success with his 20 published novels, which have sold 105 million copies internationally. Many, including The Notebook and A Walk to Remember, were turned into Hollywood films. The Notebook is being adapted for a Broadway play.On the stand Wednesday, Sparks waffled when asked if the school was part of his celebrity brand.“My brand is really the entertainment business. When you are well known, people want to know what you care about in the world. I thought it was OK for people to know I cared about education,” Sparks said.Sparks’ celebrity may be lost on the 10 jurors deciding the case against him. Only four prospective jurors admitted during selection Wednesday morning that they had read any of Sparks’ books or seen the movies on which they were based.All four of them were dismissed from jury duty.Sparks will continue his testimony Thursday.Read more at The Daily Beast.Get our top stories in your inbox every day. Sign up now!Daily Beast Membership: Beast Inside goes deeper on the stories that matter to you. Learn more.

ELviker and Associates Digital Marketing Services (470) 888-4083
https://elviker.com

We offer SEO, digital marketing, video marketing, web design, Google ads (Ad words) PPC, content marketing, and social media marketing and management and after 20 years of providing industry-leading SEO Services we know the business well.
We are a performance-based SEO firm. We don’t charge you for promises – only results. While no SEO firm can guarantee specific ranking, we guarantee our work. We are so confident in our service that if in any month a minimum of five new and relevant keywords rankings are not presented we wave our service fees; that’s right, you pay nothing!
Unlike other firms, we do not require a time-based commitment for any of our SEO campaigns. We offer 25 to 50% below Market rates and a best-in-class performance guarantee. we remove the risk for you.
Contact us today at ELviker.com 470-888-4083.

Testing high-converting CPA offers and verticals in affiliate marketing

CPA marketing can be an effective way to monetize your campaigns, so long as you test offers to identify the best opportunities. When you have less experience, your monetization efforts are severely hindered. I’ve tried all the verticals to monetize …..

The post Testing high-converting CPA offers and verticals in affiliate marketing appeared first on Smart Insights.

ELviker and Associates Digital Marketing Services (470) 888-4083
https://elviker.com

We offer SEO, digital marketing, video marketing, web design, Google ads (Ad words) PPC, content marketing, and social media marketing and management and after 20 years of providing industry-leading SEO Services we know the business well.
We are a performance-based SEO firm. We don’t charge you for promises – only results. While no SEO firm can guarantee specific ranking, we guarantee our work. We are so confident in our service that if in any month a minimum of five new and relevant keywords rankings are not presented we wave our service fees; that’s right, you pay nothing!
Unlike other firms, we do not require a time-based commitment for any of our SEO campaigns. We offer 25 to 50% below Market rates and a best-in-class performance guarantee. we remove the risk for you.
Contact us today at ELviker.com 470-888-4083.