10 Email Subject Line Formulas to Skyrocket Your Open Rate

You put a lot of effort and time into creating the perfect email content for your subscribers. But no matter what you write, or how well, people may not even see it if the subject line doesn’t get them to click. These 10 types of subject lines will get subscribers … Read the full article at MarketingProfs

ELviker and Associates Digital Marketing Services (470) 888-4083
https://elviker.com

We offer SEO, digital marketing, video marketing, web design, Google ads (Ad words) PPC, content marketing, and social media marketing and management and after 20 years of providing industry-leading SEO Services we know the business well.
We are a performance-based SEO firm. We don’t charge you for promises – only results. While no SEO firm can guarantee specific ranking, we guarantee our work. We are so confident in our service that if in any month a minimum of five new and relevant keywords rankings are not presented we wave our service fees; that’s right, you pay nothing!
Unlike other firms, we do not require a time-based commitment for any of our SEO campaigns. We offer 25 to 50% below Market rates and a best-in-class performance guarantee. we remove the risk for you.
Contact us today at ELviker.com 470-888-4083.

The Real Secret to My Social Media Success

The other day I was recording a podcast episode with my
co-host Eric Siu and he wanted to discuss something in particular.

He wanted to talk about how I got to 62,000 Instagram followers in a very short period of time and without spending any money on ads or marketing.

Eric is a great marketer as well, and when it comes to
social media, he spends much more time than me on it and he even has people at
his ad agency dedicated to helping him grow his personal brand online.

And of writing this post, he has 4,056 followers.

It’s not just with Instagram either, I beat him on all
platforms.

Heck, he even does something that I don’t do, which is smart… he continually pays for advice. For example, he had his team jump on an hour call with Gary Vaynerchuk’s social media team so they could learn from them and grow his brand faster.

So, what’s the secret to my success?

Well, before I get into it, let me first start off by saying I love Eric to death and the point of this post isn’t to pick on him or talk crap… more so, I have a point to make and you’ll see it in a bit below.

Is it the fundamentals?

Everyone talks about strategies to grow your social following… from going live and posting frequently or talking about the type of content you should post and what you shouldn’t do.

I could even tell you that you need to respond to every comment and build up a relationship with your followers, which will help you grow your following and brand.

And although all of this is true, I dare you to try the fundamentals or the strategies that every marketing guru talks about doing. If you do, I bet this will happen…

It will be a lot of work and, if you are lucky, in the next 30 days you may get 10% more followers.

Sure, some of you will get much more growth, but you’ll find
that you can’t always replicate it and it won’t be consistent.

So, what is it then?

Is it luck?

Luck is part of some people’s success, but not most. The problem with luck is it doesn’t teach you much and it isn’t easy to replicate.

The reality is, some people will just get lucky and have tons of traction.

In other words, luck isn’t the secret. But if you do want to get “luckier”, then you can always become an early adopter which helps a bit.

How early is early?

When you jump onto a social network when it’s new, it’s
easier to grow and become popular.

For example, I got to over 30,000 Twitter followers
extremely fast when Twitter first came out.

At that time, I wasn’t as well known… it happened because of
a few reasons:

  1. Social algorithms are favorable early on – algorithms are typically favorable and most people will see your content. There aren’t many restrictions, hence it’s easier to grow. After a social network becomes popular, algorithms tighten up.
  2. Algorithms are easier to game early on – when you are early, you can use a lot of hacks to grow faster. For example, on Twitter, I would just follow tons of people a day and unfollow anyone who didn’t follow me back.
  3. First movers’ advantage – social networks want more users, that’s what they need to succeed. In the early stages of any platform, they want to help you gain more of a following so you will keep using their platform.

But here is the thing: even though being an early adopter helps, it’s not the secret to my success.

Just look at Instagram, I am really late to the game. But I started growing fast just this year as that is when we really started.

If you can get in early, you should do so, assuming you have
the time to invest. For example, this is the time to get in on Tiktok.

When you get in early, there is always the chance that the social network may end up flopping. But if it does take off, you’ll be ahead of your competition.

So what did I do?

Here was the secret to my growth… and it still works today. Eric Siu is even doing it with me right now.

It’s piggybacking on brands that are already popular.

When I first started, no one knew who I was. And I’m not saying everyone knows who I am today… by no means do I have a large brand like Tony Robbins.

What I did early on in my career was piggyback off of other popular brands.

For example, I hit up Pete Cashmore from Mashable, Michael Arrington from TechCrunch, Arianna Huffington from Huffington Post, and so many other popular sites like ReadWriteWeb, Business Insider, Gawker Media, and GigaOm to name just a few.

I know some of them don’t exist anymore, but back then they were extremely popular. Anyone who was in tech, and even some who weren’t, knew about each of those sites.

So, when I got started as a marketer, I hit up all of those sites and offered all of them free marketing in exchange for promoting my brand and adding “Marketing done by Neil Patel” or “Marketing done by Pronet”, which was my ad agency back then.

Just look at the image above. TechCrunch used to link to my site on every page of their site… forget rich anchor text, it really is all about branding.

The hardest part is, I had to email and message these
influencers dozens of times just to convince them to let me help them for free.
And a lot of them ignored me or didn’t accept my offer.

But of a few said yes.

Pete from Mashable was one of the first to say yes. Once his traffic and rankings skyrocketed, his competition hit me up. Especially TechCrunch.

What was funny, though, is that I was constantly emailing TechCrunch and didn’t hear back. 6 months from my first email, they eventually accepted my offer.

I made a deal with Michael Arrington at the time in which once I boosted his traffic, he would add a logo that I did marketing for him, which you saw above.

In addition to that, he would tell all of his venture capital friends what I did for him and share the results (so hopefully they would share it with their portfolio companies, which would help me make money) and write a blog post about me.

He didn’t end up writing the blog post, which is fine, but he
did the other two.

When he sent out emails to VCs showing a Google Analytics graph of his traffic growing at a rapid pace, I quickly got inundated with inquiries about my marketing services.

In addition to that, I was building up my brand… and my
social media following. I was gaining “social clout” because I was doing good
work for influencers.

One could argue that boosting traffic for someone like TechCrunch by 30% is worth millions and I should have charged for my services. Although I spent countless time doing free work, I wouldn’t trade it for any single dollar as it is what made me and helped build up my reputation.

And I didn’t stop there. Even today, I try to associate myself with other popular brands. Just like how I was lucky enough to work with Robert Herjavec, who has a popular TV show in the US along with Mark Cuban…

Here’s how many visitors I was getting for my name “Neil Patel” on a monthly basis before I started working with Robert.

And this is how many visitors I get for my name on a monthly
basis a few months after I worked with Robert.

That’s a 37.84% increase in a matter of months!

By piggybacking off of popular brands, it doesn’t just help my website traffic but also helps to grow my social media following as well.

Just like as you can see below with my Instagram growth…

Now it isn’t just me who can do this, anyone can.

How can you piggyback off of other brands?

Just like how I piggybacked off of brands like TechCrunch, Eric is doing something similar to me at the moment.

We have a podcast that generates over 1 million downloads a month.

Eric’s had a podcast for years, but the one he has with me has more than 10x the listeners. This has helped him grow his brand a lot over the last year.

Let’s just look at the data. According to Eric, due to the podcast, he has signed up 6 clients, which has generated 540,000 dollars in annual revenue.

Now when he goes to tech conferences, 3 to 4 people tend to come up to him and mention how they love Marketing School and his work. In addition to that, it has been easier for Eric to set up meetings (people respond back to him more now), and he is also getting advisory shares in companies due to his growing brand. And the best part is, he is getting more paid speaking gigs for up to $10,000 a pop because of the podcast.

The data shows it was a good move by Eric for partnering up with me. He pushed me to do a podcast years ago and I told him no because I was too lazy. He didn’t give up though. Eventually, he got me to say yes and flew to my house in Las Vegas to record our first episode.

He did all of the work and it has been a great mutual relationship as doing this podcast has also helped grow my brand at the same time.

Now you are probably thinking, why isn’t his follower count growing fast enough?

Well, he needs to do what he is doing with me with a few more influencers to really put fuel to the fire. Just like how I didn’t only piggyback off of TechCrunch… at one point the Gawker Media network was linking to me on every page of their sites, which was seen by over 100 million unique people per month.

That really gets your brand out there!

Another example is Brian Dean from Backlinko as he did something similar with me back in the day. Years ago I approached him to write a detailed guide on link building with him and he also created videos that were on my old marketing blog Quick Sprout, which helped him grow his brand.

I can’t take credit for “making” Eric or Brian successful. They would have done well without me… and in the grand scheme of things, I really didn’t do much for either of them.

It’s like saying TechCrunch made the Neil Patel brand. Of course, it helped, and helped a lot… but one partnership won’t make or break you.

And if I didn’t continually blog, create videos, speak at events, or do any of the other stuff that I did, the TechCrunch partnership wouldn’t have been as effective.

Eric and Brian would have grown their brand in other ways because their work stands for itself, hence they would have been successful on their own. I just helped provide a little boost, just like how TechCrunch provided me with a boost.

And once more people get to know you, you’ll naturally do
better on the social web.

For example, when Will Smith created his Instagram account, he didn’t have to buy ads or anything. Everyone just knows him already and that’s why his Instagram account blew up really quickly.

And you can do what Will Smith did on a smaller scale. Similar to what I did.

But don’t expect it overnight. Will Smith has been on television for over 20 years. It’s multiple shows, movies, and connections with other famous people that have really helped grow Will’s brand.

Of course, we won’t get on TV as Will has, but you can piggyback on other popular brands multiple times to create a similar (smaller) effect.

All you have to do is help these influencers out for free.

If you are a web designer, offer design services. If you are
a marketer, offer marketing services. If you are selling a product or service,
keep giving it away for free and maybe someone will talk about your company.

If you don’t have anything you can offer that has value, just look at whatever influencer you want to associate with, see where they may need help, learn that skill, and offer it for free.

It’s the easiest way to become popular on the social web.

Conclusion

That’s my secret to being popular on the social web.

It’s also how I built a decent size company… purely by
leveraging other popular brands in the early days
.

You can do the same, but you have to be patient. Don’t expect it to happen overnight.

For example, Eric’s brand has been growing but we have been
doing a podcast together for over 2 years now.

Plus, he continually pushes on his own and doesn’t just rely
on leveraging other influencers.

Remember, nothing worthwhile happens overnight.

You have to be persistent with your emails, your direct messages, your text messages, and whatever else you can do to get a hold of these influencers. Most will ignore you but it is a numbers game and, eventually, you’ll be able to associate your brand with someone popular, which will grow your brand.

And last but not least: Don’t expect an influencer to make you successful. Sure, multiple influencers are better than one, but that’s not what I meant.

If Brian Dean from Backlinko wasn’t good at link building, creating content, SEO, and educating, he wouldn’t do well… no matter who he associated himself with. The same goes for Eric.

Your skills, your abilities, your product… whatever you are
trying to brand needs to stand on its own.

So, what do you think about my secret? Are you going to
copy it?

The post The Real Secret to My Social Media Success appeared first on Neil Patel.

ELviker and Associates Digital Marketing Services (470) 888-4083
https://elviker.com

We offer SEO, digital marketing, video marketing, web design, Google ads (Ad words) PPC, content marketing, and social media marketing and management and after 20 years of providing industry-leading SEO Services we know the business well.
We are a performance-based SEO firm. We don’t charge you for promises – only results. While no SEO firm can guarantee specific ranking, we guarantee our work. We are so confident in our service that if in any month a minimum of five new and relevant keywords rankings are not presented we wave our service fees; that’s right, you pay nothing!
Unlike other firms, we do not require a time-based commitment for any of our SEO campaigns. We offer 25 to 50% below Market rates and a best-in-class performance guarantee. we remove the risk for you.
Contact us today at ELviker.com 470-888-4083.

A Seven-Step Guide to Creating a Successful Marketing Plan [Infographic]

A powerful marketing plan is essential for the success of any company or brand. Here is a seven-step guide to building a successful marketing plan. Check out this infographic. Read the full article at MarketingProfs

ELviker and Associates Digital Marketing Services (470) 888-4083
https://elviker.com

We offer SEO, digital marketing, video marketing, web design, Google ads (Ad words) PPC, content marketing, and social media marketing and management and after 20 years of providing industry-leading SEO Services we know the business well.
We are a performance-based SEO firm. We don’t charge you for promises – only results. While no SEO firm can guarantee specific ranking, we guarantee our work. We are so confident in our service that if in any month a minimum of five new and relevant keywords rankings are not presented we wave our service fees; that’s right, you pay nothing!
Unlike other firms, we do not require a time-based commitment for any of our SEO campaigns. We offer 25 to 50% below Market rates and a best-in-class performance guarantee. we remove the risk for you.
Contact us today at ELviker.com 470-888-4083.

10 Expert-Approved B2B Lead Generation Strategies

According to research from the Content Marketing Institute, 85% of B2B marketers say lead generation is a top priority, but 44% rate their efforts as neutral when it boils down to effectiveness.

B2B marketing priority graph

That’s not to say content marketing isn’t a valuable tactic—it is. But it’s certainly not the only one at B2B marketers’ disposal.

Here, we’re looking 10 B2B lead generation strategies, including content marketing, to share how you can add these to your marketing plan and make sure your hard work and effort is effective—and certainly not ending up neutral.

Let’s get started.

1. Content Marketing

Content marketing is certainly a popular suggestion, and perhaps worthy of its own post. That’s because, like consumers, businesses also want to arm themselves with information before a big purchase.

“[B2B marketing publication] the Demand Gen Report estimated that 47% of buyers read between three and five pieces of copy before contacting a sales rep while [research firm] Gartner estimates that more than 65% of purchasing decisions occur before a buyer ever makes contact with a supplier,” said Anu Ramani, founder and managing director of content marketing agency Isoline Communications.

And so, Tony Mastri, digital marketing manager at B2B agency Marion Integrated Marketing, said nothing beats an ongoing SEO campaign with B2B content marketing support in generating leads.

He recommends using a tool like SEMrush to identify keywords and content length recommendations for your core product/service pages and to then build out said pages to address your perceived user intent. Mastri also says to go as niche as possible with your pages and blog posts.

“For example, if you’re a child support lawyer in Dallas, Texas, all of your long-form blog content should be about child support issues in Texas or Dallas specifically,” he said.

This can also help compensate for advertisers in industries with high CPC rates.

contextual display costs

“In these industries, paid advertisements are often too costly to achieve a positive ROI, so organic traffic with positively compounding results is the clear strategy of choice,” he added.

Similarly, Md Mohsin Ansari, marketing manager at office chat and messaging app Troop Messenger, said the startup decided to target “Microsoft Teams vs. Slack” rather than broader keywords like “team chat apps,” “office chat” or “business chat” thanks to Ahrefs keyword planner tool.

“The fact that customers were searching for ‘Microsoft Teams vs Slack’ itself indicates that they are aware of both the products but [are] unable to pick which one meets their requirements adequately,” Ansari said. “So, it [was] high time for us to pinpoint the pain points in using them through our post with the keyword and [introduce] our product … as an alternative.”

While he did not share specifics, he said this keyword-post combination resulted in increased brand awareness, traffic, SERP positions, and CTR.

Per Sneh Ratna Choudhary, a content marketer at B2B SaaS tech startup MobStac, you shouldn’t forget platforms like Quora and Medium, which can also help generate traffic to high-intent landing pages and answer questions potential customers might have.

“For countries where Google is banned, we have seen a small number of leads trickle in because of our detailed answers on these forums,” Choudhary added.

2. LinkedIn

Not surprisingly, professional network LinkedIn is also high on the list of best B2B lead generation strategies.

According to Zuza Witulska, growth hacker at software development company Netguru, Linkedin lead generation ads give users very specific targeting criteria. 

“This gives our ads the chance to reach C-level decision-makers from companies of our interest, as well as potential leads,” she said.

One of Netguru’s best-performing lead generation campaigns on the network targeted fintech companies with an ebook.

“We were iterating on the ad copy [both visual and messaging] to figure out which version resonates best with the fintech community and adjust the budget accordingly,” Witulska said. “Long story short, not only did we generate more than 240 high quality contacts … but also the lead acquisition cost was 78% lower than in other lead gen campaigns.”

Choudhary agreed LinkedIn Ads can generate high-intent leads.

LinkedIn lead generation ad

“We procured data about the companies and industries we wanted to target from [business information site] Crunchbase and then segmented ads based on industry and job title on LinkedIn,” she said. “The ad ran on LinkedIn for two weeks, and we received high-quality enterprise leads that would have otherwise probably not found us.”

3. Google Ads—especially when they’re well-timed

After a competitor had an outage, Internet traffic optimization company Constellix created a Google Ads campaign to target those who were impacted using phrases from reviews and forums in its ad copy.

“We did notice that some of our ads weren’t as effective because they focused too much on the negative impacts of outages rather than the desired benefits,” said Blair McKee, digital marketing manager at Constellix. “So we pivoted and modified our ad copy to push the benefits of switching providers and saw immediate improvement [in] both click-through rates and impressions. Our quality score also improved, which I attribute to our ad copy, [which] was more representative of the landing copy.”

4. Facebook lead ad campaigns

Don’t dismiss Facebook as waste of time in B2B. In fact, web developer Rob Smith of WebDesignCity pointed to a study from marketing platform HubSpot, which found 74% of consumers use Facebook in professional capacities, too.

Facebook lead ads event promotion

Alistair Dodds, marketing director at digital marketing agency Ever Increasing Circles Marketing, agreed his go-to B2B lead generation strategy includes Facebook lead ads

The firm starts by split-testing clients’ custom audiences to produce lookalike audiences versus interest-based audiences, and it tests a lead magnet offer to ensure the content includes what prospects are looking for. Then, Dodds said he split-tests the angle of the subject material.

“So, for example, one campaign will focus on benefits whereas another will target a [fear of missing out (FOMO)]-play to see which resonates with our prospects the most,” he added. “Again, we’ll split-test the ad content to find the video or image that garners the most attention and build out creative assets from that. We’ll also split-test the copy to match the angle we are taking.”

For example, if you’re a financial services firm targeting mortgage brokers, you could offer a tiered level of data analysis reports or white papers.

“We found the FOMO play to [be] especially effective in this market as each broker is looking for a competitive advantage over the competition,” he said. “Both types of lead magnet material were offered to the first 100 users to sign up. The data analysis reports outperformed the white papers by a factor of 3.2x.”

5. Live chat

For his part, Guillaume Moubeche, CEO of automated outreach email platform Lemlist, said its B2B lead generation is usually based on live chat—with customer service reps delivering more than 11,000 messages per month, making it the firm’s best-performing lead generation channel. By focusing on customer experience, Lemlist converts around 30% of these site visitors, he added.

live chat example

“To save our resources, we’re using [customer service and live chat Slack app] Lemtalk live chat that’s fully integrated into Slack,” Moubeche said. “So we’re receiving and answering all of our messages directly from Slack. The best part is that on Slack we’re also receiving messages that came through Facebook, SMS or email, so we’re basically receiving all of our messages into one Slack.”

6. Live video

Digital marketing specialist Sirarpi Sahakyan said live video is an effective way to generate leads as data from review site Techjury found 87% of businesses use video as a marketing tool.

Topics for live video campaigns include webinars, product launches, Q&As, teasers, how-tos, events and special guests. Platforms include LinkedIn, YouTube and/or Facebook, although Sahakyan said marketers can stream to multiple channels at the same time.

“At the end of the live video campaigns, we noticed that more people showed interest in the product than through our blog content,” Sahakyan said. “Multistreaming helped us analyze our audience through [cloud multistreaming service] Restream analytics and see where we could improve.”

7. Facebook ThruPlay

Brands with smaller budgets should try Facebook’s ThruPlay, a new optimization and pay-per-view feature for video ads, said Stacey Kehoe of digital marketing agency Brandlective Communications.

“Unlike the existing formats, designed to achieve the lowest cost per three-second or 10-second video view, ThruPlay allows advertisers to optimize and pay only for ads that are watched for at least 15 seconds,” she said. This is a game-changer for those with a limited budget because it means they can be savvy by creating a marketing message that repels the audience that do not meet their ‘perfect avatar’ in the first 15 seconds.”

Advertisers can then segment relevant viewers into new lists and retarget them with another ThruPlay ad that further narrows the field. 

Facebook Ad Gifs

“You can repeat this process to build a highly targeted, warm list of prospects paying very little on Facebook ads,” she added.

8. Gated videos

Phil Nottingham, brand marketing strategist at video software company Wistia, suggests adding email collection functionality to videos with some kind of incentive.

video email marketing

“A discount offer is a worthwhile exchange for that email subscription,” he said. “Placing the email gate at the beginning of a video with a solid incentive can increase email sign-up by 400%, as discovered by the Santa Barbara Chicken Ranch, a local chicken restaurant in California. This client also measured no significant loss in content views from this strategy.”

9. Personalized videos

Not surprisingly, Vito Santoro, co-founder of Vaetas, which produces personalized call-to-action videos, is a fan of personalized videos.

Before connecting with prospects, Vaetas records a short video, which it sends via email, text or social.

Wista personalized video

Wistia calls these “videos that don’t scale.”

“We found that this approach increased our cold conversions by 38%,” Santoro said. “Warm follow-up emails and text messages converted at an amazing 99%. The key is to be authentic and communicate that you understand your prospect’s needs, as opposed to immediately trying to sell your products or services.”

10. Free stuff

Then there’s always the age-old tactic of offering something free as a carrot.

In fact, Sam Orchard, director of web design agency Edge of the Web, said it’s one of his agency’s most popular lead generation methods, but you have to offer something of real value—and even something a competitor might charge for.

“We’ve had great success by offering signups [for] a free SEO audit for their site,” Orchard said. “It’s something that takes relatively little time for us to do, but provides the business with something valuable. It’s been a very successful strategy for us, with around 30% of people who signed up for a free SEO audit continuing to request paid work with us.”

HubSpot example of a free stuff offer

HubSpot offers a free product marketing go-to-market kit here.

 

In a similar vein, Choudhary said MobStac built a free QR code generator after its product line expanded to include QR codes.

“The search volume for this keyword is 550,000/month,” she said. “Since the launch, our visitor-to-trial conversion rates have picked up and are currently hovering at 15.6%.”

Another tactic in this vein is offering a closed beta to potential customers.

Nadiia Shevelieva, CMO of online marketing tools firm Crowdy.ai, said it had 100 free beta accounts, which Crowdy.ai promoted through ads and social media.

“Once someone joined the beta, they would have free access to our app for three months after signup instead of paying about $50 monthly,” Shevelieva said. “In return, we asked for comments about our app and how it performed.”

As a result, 72 of 100 users became paying customers and 58 new users were added as a result of recommendation s from the beta group.

“Overall, this strategy has performed great for us since we’ve just launched our product,” Shevelieva added.

Test these B2B lead generation strategies out!

Here are ten strategies you can use to attract more high-quality B2B leads:

  1. Content marketing
  2. LinkedIn
  3. Google Ads
  4. Facebook lead ads
  5. Live chat
  6. Live video
  7. Facebook ThruPlay
  8. Gated video
  9. Personalized video
  10. Free stuff

Now, test them out to see what works best for your audience—and get those leads!

ELviker and Associates Digital Marketing Services (470) 888-4083
https://elviker.com

We offer SEO, digital marketing, video marketing, web design, Google ads (Ad words) PPC, content marketing, and social media marketing and management and after 20 years of providing industry-leading SEO Services we know the business well.
We are a performance-based SEO firm. We don’t charge you for promises – only results. While no SEO firm can guarantee specific ranking, we guarantee our work. We are so confident in our service that if in any month a minimum of five new and relevant keywords rankings are not presented we wave our service fees; that’s right, you pay nothing!
Unlike other firms, we do not require a time-based commitment for any of our SEO campaigns. We offer 25 to 50% below Market rates and a best-in-class performance guarantee. we remove the risk for you.
Contact us today at ELviker.com 470-888-4083.

3 Tricks to Make the Most of Google Ads Automation

Machine learning and automation can seem pretty terrifying for PPC: These technological advances could lead to the end of human-run campaigns in favor of robots that will never have the adaptability to scale a campaign and will certainly never have that “human touch.”

A big part of these fears come from the inevitable lack of control delegating tasks to machines represents. Digital marketers live for control and not being able to own the process of bids, creative, or how queries get matched to our carefully crafted campaigns is nerve-wracking. It doesn’t need to be terrifying, too. Because as digital marketers, we can offer more than controlling the process of bids and query matches. We can offer strategic planning—and automation might just be able to help.

As automation evolves and becomes more integral in running successful campaigns, we need to be clear that delegating tasks to the machine doesn’t diminish our value. It opens our mental bandwidth up to take on bigger challenges and focus on strategic tasks. That’s why this month’s free WordStream webinar—live at 2 p.m. on Wednesday, October 16—is all about how to use automation and machine learning to get ahead.

During the webinar, we’ll share six strategies to make automation work for your account and for you. But today, we’re sharing three workflows you can test out now to start using automation to your advantage—and to build your trust in machine learning.

Want in on all six tips for Google and Facebook automation? Register now!

1. Try Smart bidding in at least one campaign

Smart bidding used to be exclusively a large budget luxury: The amount of data ad networks need to intelligently adjust bids precluded anyone with less than 100 conversions in a 30-day period. Thankfully they’ve evolved and now can support campaigns out of the gate (provided you trust your conversion tracking). That said, many advertisers are reasonably weary—they’ve been burned in the past and don’t want to try again.

conversions by bid strategy bar graph

Based on data from 3200 client accounts in July 2019.

ROAS by bid strategy graph

Based on data from 3200 client accounts in July 2019.

In many of these cases, we incorrectly assumed all smart bidding solutions would give us volume and value in the same strategy.

Knowing the pros and cons of each Google Ads automated bidding strategy is key. Once you understand that, you can figured out which best for your campaign. And if it’s the first time using a bidding strategy, leverage a conservative goal for CPA/ROAS, or put in a bid cap that reflects a healthy bid to budget ratio (no bid should exceed 10% of the daily spend).

Want more ways to use automation to improve your Facebook & Google Ads? Register now!

2. Test responsive ads

When responsive ads came out, we all cried foul—ads are sacred and only humans can come up with winning copy. Right?

Google recognizes that not everyone is a copywriter and will average ads if you need it to. Yet responsive ads require human input; if the creative is bad, we have no one to blame but ourselves.

Responsive ads are designed to run our A/B testing and enable us to focus on finding the right creative, as opposed to throwing seven ads in an ad group and then being frustrated when only one or two get served.

create-google-responsive-search-ad-2

Consider adopting the best practice of one responsive search ad (RSA) and two expanded text ads (ETA) for a quarter. The ETAs will play bodyguard for your brand, while the RSAs enable you to uncover messaging that leads to more engagement.

3. Embrace close variants

I’ve been a close variant lover since I discovered them popping up in search term reports: Google/Microsoft gives us access to variants of keywords that often come in at a discount. Instead of holding tight to super granular structure, test out allowing variants to be your access to the SERP (particularly if they represent more cost-effective CPCs).

close variant performance bar graph

By freeing yourself of variant bidding and the corresponding ad/landing page work, you can focus on the actual value of the customer and whether they’re worth investing in. Additionally, since there’s no perfect protection against close variants (only 10K negatives allowed per campaign), fighting close variant matching will be a never-ending and futile task.

Learn more about making Google & Facebook ad automation work for you

Looking for more ways to overcome automation fears and embrace the workflow hacks of machine learning? Join me for our monthly webinar where we address the misconceptions that cause us to fear automation in PPC. We’ll cover six automation and machine learning tricks to innovate your workflow and unlock more profit out of your marketing spend/efforts!

Register today for more Google & Facebook ad automation tricks!

ELviker and Associates Digital Marketing Services (470) 888-4083
https://elviker.com

We offer SEO, digital marketing, video marketing, web design, Google ads (Ad words) PPC, content marketing, and social media marketing and management and after 20 years of providing industry-leading SEO Services we know the business well.
We are a performance-based SEO firm. We don’t charge you for promises – only results. While no SEO firm can guarantee specific ranking, we guarantee our work. We are so confident in our service that if in any month a minimum of five new and relevant keywords rankings are not presented we wave our service fees; that’s right, you pay nothing!
Unlike other firms, we do not require a time-based commitment for any of our SEO campaigns. We offer 25 to 50% below Market rates and a best-in-class performance guarantee. we remove the risk for you.
Contact us today at ELviker.com 470-888-4083.

CDPs, DMPs, CRMs… Oh My! Which Data Solution Is Right for You? (A Guide for Marketers)

With so many options for different types of tools that manage, cleanse, transform, combine, and help you act on data, how do you know which one is right for you? And what does each of those tools even do? Read the full article at MarketingProfs

ELviker and Associates Digital Marketing Services (470) 888-4083
https://elviker.com

We offer SEO, digital marketing, video marketing, web design, Google ads (Ad words) PPC, content marketing, and social media marketing and management and after 20 years of providing industry-leading SEO Services we know the business well.
We are a performance-based SEO firm. We don’t charge you for promises – only results. While no SEO firm can guarantee specific ranking, we guarantee our work. We are so confident in our service that if in any month a minimum of five new and relevant keywords rankings are not presented we wave our service fees; that’s right, you pay nothing!
Unlike other firms, we do not require a time-based commitment for any of our SEO campaigns. We offer 25 to 50% below Market rates and a best-in-class performance guarantee. we remove the risk for you.
Contact us today at ELviker.com 470-888-4083.

6 Tips to Choose a Stunning Website Color Scheme

When it comes to your website, you need to give your customers a terrific experience to get them hooked on your brand.

Imagine you launch the perfect website for your business. Everything is flawlessthe layout, the performance, the navigation, the copy. It all creates the dream experience for your users, and people rave over it.

website color scheme image of person on ipad

Well, you’ll only be able to make that happen if you choose the right website color scheme, and I’ll show you exactly how to do that—even if you have no experience in design.

Color plays an integral role in how we perceive the world. Consequently, it can radically affect how we perceive a website. But when it comes to website design, color scheme often takes a backseat. In this article, I’m going to share six important tips you can use to create a stunning website color scheme:

  1. Get to know color psychology basics
  2. Acquaint yourself with color theory
  3. Think about mixing color combinations
  4. Keep it simple
  5. Contrast your colors
  6. Integrate your branding

Whether you have a working knowledge of color theory or aren’t quite sure of the difference between primary and secondary colors, these tips will help you select the ideal color scheme for your website. Let’s get started!

1. Get to know color psychology basics

The role of color psychology in marketing is an important one. Going over all the details would take way too long, so here are the most important basics you need to know.

Color associations are powerful. We develop them when we’re infants, and they usually stay with us for life. These associations are instinctive and often subconscious.

Many of these associations are fairly universal. For example, everyone learns to associate green with leaves and nature and yellow with the sun.

However, some are cultural. One study found that Americans associate envy with black, green, and red, while Russians thought black, purple, and yellow were the envious colors.

color psychology basics for website color schemes

These cultural associations are more important today than ever before since so many brands maintain a global presence. Depending on the colors you use, people from certain countries might associate something negative with your brand, which you definitely don’t want.

2. Acquaint yourself with color theory

In a nutshell, color theory is the science of how color works. The longer version isn’t as easy to explainthere are entire college courses for it! But there are a few simple concepts that you can pick up to enrich your understanding of color for your website design.

First, you need to understand primary, secondary, and tertiary colors.

Primary colors are colors that cannot be made by mixing any other two colors. There are three primary colors: red, yellow, and blue.

Secondary colors are created by mixing two secondary colors. For instance, when you mix blue and yellow (two primary colors), you get green (a secondary color).

Tertiary colors are created by mixing a primary color and a secondary color that are next to each other on the color wheel. These create compound colors; for example, mixing blue (primary) and violet (secondary) creates blue-violet (tertiary).

color theory wheel for website color scheme

Second, let’s talk about warm and cool colors.

You probably already have an idea of what warm and cool colors are. Reds, oranges, and yellows are classified as warm, while blues, greens, and violets are cool.

warm colors for website color scheme
cool colors for website color scheme

Third, it’s important to understand color nuances.

Not every color you see is a pure color. Many of the colors you see online have been affected in one way or another.

You might be seeing a tint (a color with white added to it), a shade (a color with black added to it), or a tone (a color with grey added to it).

Or you could be seeing an oversaturated or desaturated color. The saturation of a color is how bright or dull the color is.

There’s a lot more to these color nuances, but those are the basic points you need to know to choose effective color combinations, which we’ll talk about next.

3. Think about mixing color combinations

Your goal is to select a color scheme for your website design. What does that mean? Well, you’re looking for a good combination of colors. Depending on how many colors you end up working with, your color scheme might involve multiple color combinations.

When thinking about color combinations for your website, understanding these color nuances is critical. You need to know why certain colors work together and how you can modify colors to better suit your scheme.

Color theory is great at telling us what colors work well together. So when it comes to selecting the colors for your palette, there are a few more advanced aspects of color theory that can help you decide which colors will be best for you.

Earlier, I mentioned how colors are combined to create new colors, but we also need to look at how to combine different colors.

There are five main color combinations: complementary, split complementary, triads and tetradic, analogous, and monochromatic.

  • Complementary colors sit across from one another on the color wheel. A complementary color combination will be composed of one warm color and a cool color. Red and green is one popular complementary pair.
  • Split complementary colors are made up of a base color and two colors that are adjacent to the complement of the base color.
  • Triads and tetradic colors have similar relationships. Triads use colors that are evenly spaced on the color wheel (like red, blue, and yellow). Tetradic colors are four colors comprised of two pairs of complementary colors (like red, green, blue, and orange).
  • Analogous colors sit next to each other on the color wheel. As a result, analogous colors are extremely similar, like green and yellow-green.
  • Finally, monochromatic colors are simply variations of the same color. This is accomplished by using tints, shades, and tones.

Think of these color combinations as your tools. Since these combinations all work, you won’t have to worry that your colors don’t match.

Now that you know the exact combinations you can employ, you can think about how to use those together to create a powerful, engaging color scheme.

4. Keep it simple

This might seem like it could get complicated, but it shouldn’t. Instead, when choosing your color scheme, think about simplicity. A really complicated, busy color scheme often confuses the eye.

Keeping things simple has two big benefits.

Perhaps the biggest benefit is that simplicity can effortlessly tie together a color scheme. If you have just a few colors at work, everything will look unified. (Well, at least if you’ve used one of the color combinations mentioned above.)

Another benefit is that viewers don’t have to work hard to process what’s going on. That’s one of the hallmarks of a great website. If you go overboard on the color, your users will be more confused.

WordStream’s color scheme is a great example. The homepage uses just three colors: blue, orange, and a splash of green.

WordStream's website color scheme

Blue and orange are the central colors here, with the page being dominated by different shades of blue. The orange is used for the call to action, and since orange is blue’s complement, the button stands out and draws the eye.

Going back to the color language we reviewed earlier, we can classify this as a monochromatic color combination combined with a complementary combination.

This color scheme is consistent throughout the site. Here’s what one of the blog posts looks like:

website color scheme example from the Wordstream blog

It’s a simple color scheme, but it’s incredibly effective because of that simplicity. It goes to show that flashier isn’t always better.

Evernote’s blog is another great example:

website color scheme blog from Evernote

The blog design is built around the color green, which is Evernote’s main brand color. There are some fantastic touches herethe image, login button, and even hyperlinks are all green.

Yellow shows up a lot, making this color scheme analogous.

website color scheme blog example from Evernote

These simple designs have a huge impact—keep that in mind when selecting your website color scheme.

5. Contrast your colors

Next, think about contrast. It’s one of the most important elements of good design you can use when creating your website color scheme.

That’s because contrast creates impact. Specifically, contrast can draw attention to certain parts of the page.

Take another look at WordStream’s site:

WordStream website color scheme

The orange CTA on the blue background is an excellent example of contrast in action. In fact, complementary colors work together so well because they contrast each other. There’s a surprising amount of research on CTA color choice proving that buttons that stand out convert better.

So if you have something that you really want your users to notice, make it contrast from the rest of the page (or at least from the design elements that are closest to it).

6. Integrate your branding

Finally, consider how your branding will play into your color scheme. Chances are your brand already has certain colors associated with it. If that’s the case, you can use your existing color palette to help create your website color scheme.

However, you may need to tweak your brand colors. If one of the colors you’ve chosen has a negative meaning, you might want to choose a different color.

That’s the key herethink about the color associations that people have with the colors you’ve chosen. Are these associations consistent with the values that you’ve built your brand on?

It’s helpful to see what other brands have done, too. Here’s an example from Medium:

Medium's website color scheme

You’ll often see the same colors come up when you look at display advertising. (Blue tends to be popular.)

Now, start (color) scheming!

Now you’ve got all the tools you need to create an awesome, engaging color scheme for your website.

All that’s left is to go and do it.

It may take some trial and error, but that’s part of the process. Any good color scheme will go through its fair share of iterations.

One more thingthis knowledge will come in handy down the road. These design principles have many more applications than just website design. You can use them to optimize things like social media posts and infographics. But for now, start with your website. Take the information you’ve learned from this guide and go crush it! You’re ready to make your site the best it can be.

About the author

Payman Taei is the founder of Visme, an all-in-one visual communication platform empowering everyone to create and share beautiful interactive presentations, infographics, reports, and other forms of engaging content with no design skills.

ELviker and Associates Digital Marketing Services (470) 888-4083
https://elviker.com

We offer SEO, digital marketing, video marketing, web design, Google ads (Ad words) PPC, content marketing, and social media marketing and management and after 20 years of providing industry-leading SEO Services we know the business well.
We are a performance-based SEO firm. We don’t charge you for promises – only results. While no SEO firm can guarantee specific ranking, we guarantee our work. We are so confident in our service that if in any month a minimum of five new and relevant keywords rankings are not presented we wave our service fees; that’s right, you pay nothing!
Unlike other firms, we do not require a time-based commitment for any of our SEO campaigns. We offer 25 to 50% below Market rates and a best-in-class performance guarantee. we remove the risk for you.
Contact us today at ELviker.com 470-888-4083.

How I Ranked For 636,363 Keywords Using This Simple Hack

When I started doing SEO on NeilPatel.com I used this advanced formula
to rank for 477,000 keywords.

Over time, my traffic started to flatline and I wasn’t ranking for many more keywords, even though I was continually creating more content.

But then I figured out a simple hack that took me from
477,000 keywords to 636,363 keywords as you can see in the image above.

So, what was this hack?

Well, it’s so effective that I just updated Ubersuggest so that includes the
hack.

So how did I do it?

When someone does a Google search, what are they typically
doing? They are trying to find a solution to their problem, right?

So how can you easily identify these problems people are
searching for?

Typically, you want to look for 3 types of keyword phrases:

  1. Questions – people type in questions because they are looking for answers. And if your product or service helps answer those questions, you’ll see a boost in conversions.
  2. Comparisons – when someone is searching for comparison keywords such as “MailChimp VS Converkit” there is high buyer intent, even if your company isn’t mentioned in the search phase. (I’ll go into how to leverage this in a bit.)
  3. Prepositions – when keywords contain a preposition, they tend to be more descriptive. If you aren’t sure what a preposition is, simple prepositions are words like at, for, in, off, on, over, and under. These common prepositions can be used to describe a location, time, or place.

But how do you find these keywords?

Well, I just updated Ubersuggest to now show you questions, comparisons, and prepositions.

Just head over to Ubersuggest and type in a keyword that you want to go after. For this example, I typed in the word “marketing”.

Then as you scroll down, in the keywords ideas table you’ll see tabs for questions, prepositions, and comparisons.

I want you to click on the “view all keyword ideas”.

You’ll now be taken to the keyword ideas report that looks
like this:

Now, click on the tab labeled “questions”. It will adjust the keyword recommendations to show you all of the popular questions related to the main keyword you just researched.

You’ll then see some suggestions that you could consider
going after. Such as:

  • Why is marketing important?
  • What marketing does?
  • How marketing works?

But as you scroll down, you’ll find more specific questions such
as:

  • Why a marketing plan is important?
  • How marketing and sales work together?
  • How many marketing emails should you send?

Now that you are able to see these questions people are typing, in theory, you can easily rank for them as most of them have an SEO difficulty score of 20 or so out of a 100 (the higher the number the more competitive it is).

More importantly, though, you can create content around all of those phrases and sell people to your product or service.

For example, if you created an article on “why a marketing plan is important,” you can go into how you also can create a marketing plan. From there you can transition into describing your services on creating a marketing plan and how people can contact you if they want your help or expertise in creating one.

You can do something similar with the “how marketing and sales work together” article in which you can break down how to make each department work together. From there, you can either be an affiliate for software solutions that help merge the two departments like HubSpot or sell your own software if you offer one. You can even pitch your consulting services that help tie sales and marketing together.

And as for the “how many marketing emails should you send,” you can create content around that and have an affiliate link to popular email tools that have high deliverability and offer automation. Or you can promote your own email product.

Now imagine all of the extra keywords you can rank for by going after question-related keywords. What’s amazing about this is most of these keywords are competitive and they have extremely high search intent.

Can it get any better?

Speaking of search intent, I want you to click on the comparisons
tab.

You’ll see a list of ideas just like you did with the questions tab. But what I love doing here is typing in a competitor’s brand name here.

Let’s say I am offering an email marketing tool. I could type in “Mailchimp” and see what comparison ideas Ubersuggest comes up with.

Now for this example, I want you to imagine that you have an email company called Drip and Drip isn’t really mentioned in any of these keyword comparison ideas.

What’ll you want to do is create articles on all of the popular comparison terms like “Mailchimp vs Constant Contact” or “Mailchimp vs Convertkit” and within those articles break down the differences and also compare them with your own tool Drip.

Be honest when writing the comparisons. Show off which is the best solution using facts and data and break down how you are different and in what ways your own solution is better than the two solutions the reader is comparing.

This will bring awareness to your solution and you’ll find
that people will start purchasing it even though they were comparing two of
your competitors.

If you want a good example of how to create a neutral
comparison type of blog post, check out this article
comparing web hosts.

And if you want to take it one step further, you can click on the “prepositions” tab to find even more ideas.

Sticking with the Mailchimp example, you can see that people are curious about Shopify and WordPress integrations.

You can write articles related to integrations and also push your own product and break down how it differs from the others.

If you want to take it one level deeper, it will give you ideas on how to modify your business. For example, if I created an email marketing tool, I would create a Shopify, WordPress, Woocomerce, and Squarespace integration based on the ideas I got from the prepositions tab.

So how did I rank for 636,363 keywords?

I didn’t use all of the examples above on NeilPatel.com because I am not really trying to sell a product and I don’t have the time to write thousands of new blog posts.

But I did type in my domain name into Ubersuggest and then headed over to the top pages report.

From there I looked at the pages that are already ranking well on Google and clicked on the “view all” button to see the exact keywords each page ranks for.

As you can see from that page I rank for questions like “what
is affiliate marketing” as well as popular prepositions and comparisons.

How did I do this?

Well, that top pages report shows you keywords each of your pages already ranks for. So all you have to do is research each of those terms through Ubersuggest and find popular questions, prepositions, and comparisons.

Conclusion

The natural instinct for any SEO or marketer is to rank for
popular terms that have a lot of search traffic.

But there is an issue with that strategy. It takes a lot of time, it’s extremely competitive, and many of those search phrases don’t cause a ton of conversions as they are super generic.

So, what should you do instead?

Focus on solving people’s problems. The way you do this is by creating content around the questions, prepositions, and comparisons people are searching for in Google.

What do you think about the new Ubersuggest feature?

The post How I Ranked For 636,363 Keywords Using This Simple Hack appeared first on Neil Patel.

ELviker and Associates Digital Marketing Services (470) 888-4083
https://elviker.com

We offer SEO, digital marketing, video marketing, web design, Google ads (Ad words) PPC, content marketing, and social media marketing and management and after 20 years of providing industry-leading SEO Services we know the business well.
We are a performance-based SEO firm. We don’t charge you for promises – only results. While no SEO firm can guarantee specific ranking, we guarantee our work. We are so confident in our service that if in any month a minimum of five new and relevant keywords rankings are not presented we wave our service fees; that’s right, you pay nothing!
Unlike other firms, we do not require a time-based commitment for any of our SEO campaigns. We offer 25 to 50% below Market rates and a best-in-class performance guarantee. we remove the risk for you.
Contact us today at ELviker.com 470-888-4083.

How I Beat Google’s Core Update by Changing the Game

Google released a major update. They typically don’t announce their updates, but you know when they do, it is going to be big.

And that’s what happened with the most recent update that they announced.

A lot of people saw their traffic drop. And of course, at the same time, people saw their traffic increase because when one site goes down in rankings another site moves up to take its spot.

Can you guess what happened to my traffic?

Well, based on the title of the post you are probably going
to guess that it went up.

Now, let’s see what happened to my search traffic.

My overall traffic has already dipped by roughly 6%. When you look at my organic traffic, you can see that it has dropped by 13.39%.

I know what you are thinking… how did you beat Google’s core update when your traffic went down?

What if I told you that I saw this coming and I came up with a solution and contingency strategy in case my organic search traffic would ever drop?

But before I go into that, let me first break down how it all started and then I will get into how I beat Google’s core update.

A new trend

I’ve been doing SEO for a long time… roughly 18 years now.

When I first started, Google algorithm updates still sucked but they were much more simple. For example, you could get hit hard if you built spammy links or if your content was super thin and provided no value.

Over the years, their algorithm has gotten much more complex. Nowadays, it isn’t about if you are breaking the rules or not. Today, it is about optimizing for user experience and doing what’s best for your visitors.

But that in and of itself is never very clear. How do you know that what you are doing is better for a visitor than your competition?

Honestly, you can never be 100% sure. The only one who actually knows is Google. And it is based on whoever it is they decide to work on coding or adjusting their algorithm.

Years ago, I started to notice a new trend with my search
traffic.

Look at the graph above, do you see the trend?

And no, my traffic doesn’t just climb up and to the right. There are a lot of dips in there. But, of course, my rankings eventually started to continually climb because I figured out how to adapt to algorithm updates.

On a side note, if you aren’t sure how to adapt to the latest algorithm update, read this. It will teach you how to recover your traffic… assuming you saw a dip. Or if you need extra help, check out my ad agency.

In many cases after an algorithm update, Google continues to fine-tune and tweak the algorithm. And if you saw a dip when you shouldn’t have, you’ll eventually start recovering.

But even then, there was one big issue. Compared to all of the previous years, I started to feel like I didn’t have control as an SEO anymore back in 2017. I could no longer guarantee my success, even if I did everything correctly.

Now, I am not trying to blame Google… they didn’t do anything wrong. Overall, their algorithm is great and relevant. If it wasn’t, I wouldn’t be using them.

And just like you and me, Google isn’t perfect. They continually adjust and aim to improve. That’s why they do over 3,200 algorithm updates in a year.

But still, even though I love Google, I didn’t like the
feeling of being helpless. Because I knew if my traffic took a drastic dip, I
would lose a ton of money.

I need that traffic, not only to drive new revenue but, more importantly, to pay my team members. The concept of not being able to pay my team on any given month is scary, especially when your business is bootstrapped.

So what did I do?

I took matters into my own hands

Although I love SEO, and I think I’m pretty decent at it
based on my traffic and my track record, I knew I had to come up with another
solution that could provide me with sustainable traffic that could still
generate leads for my business.

In addition to that, I wanted to find something that wasn’t “paid,” as I was bootstrapping. Just like how SEO was starting to have more ups and downs compared to what I’ve seen in my 18-year career, I knew the cost at paid ads would continually rise.

Just look at Google’s ad revenue. They have some ups and downs every quarter but the overall trend is up and to the right.

In other words, advertising will continually get more expensive over time.

And it’s not just Google either. Facebook Ads keep getting more expensive as well.

I didn’t want to rely on a channel that would cost me more next year and the year after because it could get so expensive that I may not be able to profitably leverage it in the future.

So, what did I do?

I went on a hunt to figure out a way to get direct, referral, and organic traffic that didn’t rely on any algorithm updates. (I will explain what I mean by organic traffic in a bit.)

I went on my mission

With the help of my buddy, Andrew Dumont, I went searching for websites that continually received good traffic even after algorithm updates.

Here were the criteria that we were looking for:

  • Sites that weren’t reliant on Google traffic
  • Sites that didn’t need to continually produce
    more content to get more traffic
  • Sites that weren’t popular due to social media traffic
    (we both saw social traffic dying)
  • Sites that didn’t leverage paid ads in the past
    or present
  • Sites that didn’t leverage marketing

In essence, we were looking for sites that were popular because people naturally liked them. Our intentions at first weren’t to necessarily buy any of these sites. Instead, we were trying to figure out how to naturally become popular so we could replicate it.

Do you know what we figured out?

I’ll give you a hint.

Think of it this way: Google doesn’t get the majority of their traffic from SEO. And Facebook doesn’t get their traffic because they rank everywhere on Google or that people share Facebook.com on the social web.

Do you know how they are naturally popular?

It comes down to building a good product.

That was my aha! moment. Why continually crank out thousands of pieces of content, which isn’t scalable and is a pain as you eventually have to update your old content, when I could just build a product?

That’s when Andrew and I stumbled
upon Ubersuggest.

Now the Ubersuggest you see today
isn’t what it looked like in February 2017 when I bought
it
.

It used to be a simple tool that
just showed you Google Suggest results based on any query.

Before I took it over, it was generating 117,425 unique
visitors per month and had 38,700 backlinks from 8,490 referring domains.

All of this was natural. The original founder didn’t do any
marketing. He just built a product and it naturally spread.

The tool did, however, have roughly 43% of its traffic coming from organic search. Now, can you guess what keyword it was?

The term was “Ubersuggest”.

In other words, its organic traffic mainly came from its own brand, which isn’t really reliant on SEO or affected by Google algorithm updates. That’s also what I meant when I talked about organic traffic that wasn’t reliant on Google.

Now since then I’ve gone a bit crazy with Ubersuggest and released loads of new features… from daily rank tracking to a domain analysis and site audit report to a content ideas report and backlinks report.

In other words, I’ve been making it a robust SEO tool that has everything you need and is easy to use.

It’s been so effective that the traffic on Ubersuggest went from 117,425 unique visitors to a whopping 651,436 unique visitors that generates 2,357,927 visits and 13,582,999 pageviews per month.

Best of all, the users are sticky, meaning the average Ubersuggest user spends over 26 minutes on the application each month. This means that they are engaged and will likely to convert into customers.

As I get more aggressive with my Ubersuggest funnel and start collecting leads from it, I expect to receive many more emails like that.

And over the years, I expect the traffic to continually grow.

Best of all, do you know what happens to the traffic on Ubersuggest when my site gets hit by a Google algorithm update or when my content stops going viral on Facebook?

It continually goes up and to the right.

Now, unless you dump a ton of money and time into replicating
what I am doing with Ubersuggest, but for your industry, you won’t generate the
results I am generating.

As my mom says, I’m kind of crazy…

But that doesn’t mean you can’t do well on a budget.

Back in 2013, I did a test where I released a tool on my old blog Quick Sprout. It was an SEO tool that wasn’t too great and honestly, I probably spent too much money on it.

Here were the stats for the first 4 days of releasing the
tool:

  • Day #1: 8,462 people ran 10,766 URLs
  • Day #2: 5,685 people ran 7,241 URLs
  • Day #3: 1,758 people ran 2,264 URLs
  • Day #4: 1,842 people ran 2,291 URLs

Even after the launch traffic died down, still 1,000+ people per day used the tool. And, over time, it actually went up to over 2,000.

It was at that point in my career, I realized that people
love tools.

I know what you are thinking though… how do you do this on a budget, right?

How to build tools without hiring developers or spending
lots of money

What’s silly is, and I wish I knew this before I built my first tool on Quick Sprout back in the day, there are tools that already exist for every industry.

You don’t have to create something new or hire some expensive developers. You can just use an existing tool on the market.

And if you want to go crazy like me, you can start adding multiple tools to your site… just like how I have an A/B testing calculator.

So how do you add tools without breaking the bank?

You buy them from sites like Code Canyon. From $2 to $50, you can find tools on just about anything. For example, if I wanted an SEO tool, Code Canyon has a ton to choose from. Just look at this one.

Not a bad looking tool that you can have on your website for just $40. You don’t have to pay monthly fees and you don’t need a developer… it’s easy to install and it doesn’t cost much in the grand scheme of things.

And here is the crazy thing: The $40 SEO tool has more features than the Quick Sprout one I built, has a better overall design, and it is .1% the cost.

Only if I knew that before I built it years ago. :/

Look, there are tools out there for every industry. From mortgage calculators to calorie counters to a parking spot finder and even video games that you can add to your site and make your own.

In other words, you don’t have to build something from scratch. There are tools for every industry that already exists and you can buy them for pennies on the dollar.

Conclusion

I love SEO and always will. Heck, even though many SEOs hate
how Google does algorithm updates, that doesn’t bother me either… I love Google
and they have built a great product.

But if you want to continually do well, you can’t rely on one marketing channel. You need to take an omnichannel approach and leverage as many as possible.

That way, when one goes down, you are still generating traffic.

Now if you want to do really well, think about most of the
large companies out there. You don’t build a billion-dollar business from SEO,
paid ads, or any other form of marketing. You first need to build an amazing
product or service.

So, consider adding tools to your site, the data shows it is more effective than content marketing and it is more scalable.

Sure you probably won’t achieve the results I achieved with Ubersuggest, but you can achieve the results I had with Quick Sprout. And you can achieve better results than what you are currently getting from content marketing.

What do you think? Are you going to add tools to your site?

PS: If you aren’t sure what type of tool you should add to your site, leave a comment and I will see if I can give you any ideas. 🙂

The post How I Beat Google’s Core Update by Changing the Game appeared first on Neil Patel.

ELviker and Associates Digital Marketing Services (470) 888-4083
https://elviker.com

We offer SEO, digital marketing, video marketing, web design, Google ads (Ad words) PPC, content marketing, and social media marketing and management and after 20 years of providing industry-leading SEO Services we know the business well.
We are a performance-based SEO firm. We don’t charge you for promises – only results. While no SEO firm can guarantee specific ranking, we guarantee our work. We are so confident in our service that if in any month a minimum of five new and relevant keywords rankings are not presented we wave our service fees; that’s right, you pay nothing!
Unlike other firms, we do not require a time-based commitment for any of our SEO campaigns. We offer 25 to 50% below Market rates and a best-in-class performance guarantee. we remove the risk for you.
Contact us today at ELviker.com 470-888-4083.

SEO Trends for 2020: How to Get on Top of Google Search

SEO Trends & Challenges: How to Get on Top of Google Search in 2020

SEO is one of the youngest marketing disciplines out there, and it’s also incredibly fast-paced. It looks almost nothing like what it did when we started.

While the fundamental principle remains the same —SEO is about making websites easy to find and understand — the tactics involved are very different than they were 15, 5, and even 1 year ago

So what are the most important SEO trends for 2020 and how can you implement them?

Here’s what you should know for 2020, as well as key steps for implementing these trends and tactics.

SEO Trend #1: Mobile and Voice Search

We don’t yet know how big voice search is, but we do know that mobile search is going strong, and we have many sources to confirm that, including:

  • Back in 2015, Google revealed that more people were using mobile search than desktop search in 10 countries, including the US and Japan
  • In 2018, more than half of mobile traffic in the US was coming from mobile devices
  • Last year consumers spent three and a half hours a day on their mobile devices

Consumers spend three and a half hours a day on their mobile devices.
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Consequently, Google has switched its priorities by introducing Mobile-First Index, which means that Google predominantly uses the mobile version of a page for indexing and ranking. In other words, if your page doesn’t look good on a mobile device, or if the mobile version has less content, you may lose rankings in both mobile and desktop search results.

mobile first indexing example

Given that mobile device users often use voice search to find answers while on the go, it is safe to assume that voice search is getting popular, and these two trends are very well connected:

  • Both mobile and voice users are likely to be looking for answers while in the middle of the task (so they need clear, concise answers right away)
  • In both of the cases, the top result (which is often the featured snippet) is really what matters. So we are competing for the top result now, versus top 5 positions as we did a few years ago

How to Optimize Your Site for Mobile and Voice Search

  • Obviously, make your site mobile-friendly and fast (page speed is important!)
  • Adapt your content strategy to catch those featured snippet opportunities to outrank your competitors. Mobile users seldom have time to scroll, and with voice search there’s only one result being read to the user. This makes featured snippet optimization incredibly essential for your online visibilit — you are either there or nowhere.

There’s a lot to featured snippet optimization (which deserves a whole separate article which I already did), but it all comes down to:

  • Researching current featured snippets for your important queries (and learning from them)
  • Structuring your content with H2-H3 subheadings that address questions behind queries triggering featured snippets
  • Providing quick, concise answers (no longer than 90 characters) below each subhead for Google to grab and feature.

If you include these steps in your writing guidelines for your content creators to use, you are halfway there:

  • Use this writing checklist that includes both of the above (and more useful) guidelines
  • Scale your content creation process using Narrato to build a team of content creators that do a good job following those guidelines. The beauty of this platform is that it matches you to the most suitable writers automatically and, after some time, you have a solid team that knows your requirements and creates content fast. In an era when you need a lot of content, and you need it fast, this is a life-saver:

narrato

SEO Trend #2: Semantic Search and Intent Optimization

Google moved away from exact-matching keyword optimization years ago, yet our industry is somewhat slow to keep up. These days, Google doesn’t use the actual string of words that are being typed in the search box. Instead, it looks at the query context and analyzes the possible search intent to deliver results.

You can see this all around the SERPs and even in Google Suggest results. I wrote a detailed article on semantic search, and here’s one of the examples from it:

semantic search example

Notice how Google interprets the query on the fly to realize:

  • You may have lost your cat, but you may be interested in pet and animal control centers, not just cat facilities
  • Your cat may have gone missing in the town of Halfmoon but it has legs, so chances are you may be able to find the cat in the nearby towns, including Clifton Park and Rensselaer
  • You may also post on Craiglist or search there in case someone already found it—which is an absolutely awesome idea!

What does this tell us?

Google has got very good at understanding searcher intent, and old-school content creation methods that focus on a single keyword string don’t work.

We need to create content that solves problems. That’s what Google is after, and so are our potential customers.

How to Optimize Content for Semantic Search and Search Intent

Simply Searching Google to get an idea of how it is interpreting a query is a great first step. Do the same type of research I did with that cat missing query — look for other ways Google is trying to solve the problem for the user.

Using semantic research tools is another good idea. Text Optimizer is an intent optimization platform that helps you cluster any search query into related concepts and entities. It uses Google’s search snippets to come up with ideas to expand your initial copy to provide more solutions and meet Google’s and its users’ needs:

TextOptimizer example

Based on semantic research, it will even help you build sentences based on common co-occurrence analysis of the terms you select:

textoptimizer sentences

If you are using a remote team of content writers or Narrato, it is a good idea to run TextOptimizer before creating your assignment and provide your writers with the list of concepts to cover.

SEO Trend #3: SERP Marketing and Content Diversification

For years now, Google has been taking steps to become a destination, not just a discovery project. With knowledge graph, quick answers, and interactive and visual results, Google is building an ultimate resource that can give comprehensive answers to any query.

google serps

Within one search result page, we see:

  1. Google.com/Travel suggestions
  2. Knowledge graph (that includes maps, user reviews, basic facts, etc.)
  3. Related videos (This search element is interactive because you can scroll through the carousel to see more videos)
  4. “People Also Ask” results (This box is also interactive: You can click any question to read answers and expand follow-up questions. Interestingly, a question you click determines the topic of further questions that appear. I find this quite eye-opening.)
  5. The visual results including more similar destinations, related searches, and more
  6. Organic “text” results which are somehow lost in-between

This is where the concept of “SERP marketing” lies: you need to stop focusing on organic listings and start optimizing for all the other search elements, including videos, images and “quick-answer” sections (“People Also Ask” and featured snippets).

You need to take each individual search result page as a whole to achieve brand visibility there.

How to Dominate Google with SERP Marketing

There’s a lot to be done to create an effective SERP Marketing campaign. Here are some steps to get you started:

Analyze Your Current Opportunities

At IMN, we are building an ultimate SERP marketing tool that helps you determine all important content formats that needs to be created to dominate your target queries:

SERP marketing

The tool uses your current rankings to show where you are missing out. Use this tool to understand your current opportunities better and optimize for those.

Set Up Content Collaboration Strategy

Content diversification brings in both challenges and opportunities. On the one hand, you need to continually come up with quality content assets in various formats, which is incredibly hard to scale. On the other hand, you get to leverage more mediums and try more tools and tactics, which is pretty awesome.

Content collaboration is the tactic that can solve many issues and empower your marketing with more benefits, including natural backlinks, trust and shares. And the good news is there are great projects that help you build contacts to co-create content and scale it.

BizSwipe is one example that allows you to easily build B2B connections for content co-creation and marketing collaboration. You can use advanced filters and easy connection tools to find partners and influencers who can help you diversify your content strategy:

BizSwipe

Organize Your Strategy Using an Editorial Calendar

For content collaboration and co-marketing opportunities, consider using an editorial calendar solution that will help you organize your campaigns.

ContentCal is a marketing collaboration platform that can help you organize your omni-channel content marketing strategy and boost its effectiveness:

contentcal calendar

Use its “Content Campaigns” feature to schedule your upcoming content assets and put all the ideas, goals and tasks in each campaign brief.

contentcal brief

Creating a central dashboard for all your content plans to be visible for your whole team is key to consistent and effective content strategy. With ContentCal each team member responsible for a single piece of the puzzle will be able to see and contribute to the whole picture.

At the end of the day, content diversification lies at the foundation of omnichannel marketing that has multiple benefits (including cross-device compatibility, smoother shopping experience, creation of more marketing channels and more). So you may want to start working on it whether you are worried about your search visibility or not.

SEO Trend #4: Structured Data

This year has been huge for semantic data, with Google updating their initial guidelines and adding support for new types of structed data, including FAQPage, fact-check, and more. It is clear that Google is very interested in extracting more data from your pages and giving publishers more exposure in exchange.

The good news is that this gives SEOs a competitive advantage over those website owners who are not keeping up with Google’s moves.

As an example, here’s what FAQPage schema looks like in search results once you implement it:

This search snippet is interactive — you can click any question to unfold the answer, and from there, even get to the site for more answers:

How to Implement Structured Data

There are many tools, plugins and solutions, allowing any website owner to implement structured markup with no technical knowledge required. Here are a few options:

Conclusion

SEO is moving fast — it is a very exciting industry to be in. From the earlier days on, those people who were fast to “get it” found themselves ahead of slower-moving competitors. Use the tools and tips above to get ahead of yours in 2019 and beyond!

The post SEO Trends for 2020: How to Get on Top of Google Search appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

ELviker and Associates Digital Marketing Services (470) 888-4083
https://elviker.com

We offer SEO, digital marketing, video marketing, web design, Google ads (Ad words) PPC, content marketing, and social media marketing and management and after 20 years of providing industry-leading SEO Services we know the business well.
We are a performance-based SEO firm. We don’t charge you for promises – only results. While no SEO firm can guarantee specific ranking, we guarantee our work. We are so confident in our service that if in any month a minimum of five new and relevant keywords rankings are not presented we wave our service fees; that’s right, you pay nothing!
Unlike other firms, we do not require a time-based commitment for any of our SEO campaigns. We offer 25 to 50% below Market rates and a best-in-class performance guarantee. we remove the risk for you.
Contact us today at ELviker.com 470-888-4083.